ALX Logo

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Clear Space

We want our logos to feel bold and clearly visible. They must be given room to breathe, and never overpowered by other design elements. For our logo, this clear space is established by using the “x” taken from the logo.

Logo Usage

Use the black logo whenever the logo appears standalone or over white. This version is used on both internal and external materials. Use the white logo whenever the logo appears over any colour or imagery. This version is used on both internal and external materials.

Co-Branding / Partner Lockup

Co-branding must be reproduced only from approved and outlined instructions from this guidebook. Don't alter the specified cobranding lockup in any way.

Logo Do-Nots.

Alongside the ways to use brand logos, there are several ways how not to. The general rule is that the logos should not be tampered with in any way - in both internal and external collateral. Below are a few examples of how not to use our logo. Please do not alter the logo in any way or form.