WomXn In Tech Campaign 2023

In this section, you will find a comprehensive list of asset templates that can be used for the 2023 WomXn In Tech Launch Campaign and the list of assets available. Please make a copy to your google drive or computer before editing.

Landing Page Template

What not to change:

• Brand colours

• The backend code

• The form links to the application

• The logos where they are positioned - they must stay where they are.

• The support link is in the FAQ section but can update them if needed. 

Visual Direction 

The WomXn In Tech campaign makes use of the purple seen on the International Women's Day logo - while we cannot use the logo, the colour acts as our "nod" to it.

Primary Colour

Please do not alter the colours of the International Women's Day theme, as they've IWD2023 to represent the values and spirit of the day. These are colours that are non-negotiable as they tie directly to the global activation of of Womens Month. You can find more here: https://www.internationalwomensday.com/ 

Secondary Colours

Objective

Define and communicate the value of our programmes in addressing the need for greater diversity in tech and the participation of women to innovate and create solutions for a diverse world. For that, we are building an awareness and conversion campaign with the goal of onboarding an all-women Software Engineering cohort in March and kicking off an ongoing effort to improve the ratio of women in our programmes. This campaign aims to inspire young women across Africa to choose ALX as the space to learn the skills they need to launch their careers.

Context

In celebration of International Women’s Day, 8 March 2023 (IWD 2023), ALX is launching a special campaign to raise awareness around our first-ever all-female Software Engineering cohort, providing an opportunity for up to 50,000 women across Africa to launch their careers in one of the most exciting and in-demand fields on the planet. Celebrated for well over a century, International Women's Day honours the achievements of women throughout the globe and marks a call to action for accelerating women's equality. Aligned with the mission of ALX, IWD 2023 aims to recognise the women who are championing the advancement of transformative technology and digital education. 

At ALX, we believe in the vital importance of bridging the digital gender divide in Africa and increasing the representation of women in tech. With this cohort, we are demonstrating our commitment to transforming the status quo and empowering women throughout the continent to be at the helm of the global tech revolution. 

Thanks to our partnership with the Mastercard Foundation, we are proud to offer sponsored placements to thousands of young women who meet the eligibility requirements for this world-class programme, equipping them with the skills to enter high-growth career paths in the global digital economy. 

The gender divide among software developers is one of the starkest in the digital economy - and we are seeking to change that. We encourage women to take advantage of the myriad opportunities that software engineering has to offer, inviting them to start their careers in tech, build their companies in tech, and engage a powerful peer community that will propel them forward. 

In response to the rallying cry we heard from many of the women who have participated in our programmes, we seek to create a space for women at ALX to excel, thrive and lead. The inaugural female cohort will cultivate a collaborative environment for learning and growth, supporting women from the start of their training and throughout their career journeys as part of the exclusive and diverse community of tech professionals in The ROOM. 

As Tim Cook, CEO of Apple, recently stated, “There is no good excuse for the lack of women in tech,” adding that “the essence of technology and its effect on humanity depends upon women being at the table.” 

We echo this sentiment, with diversity and inclusivity at the core of our mission at ALX. Indeed, we know that our collective future depends upon a female voice, a female brain, and her perspective in devising solutions for the world of tomorrow. Through our ‘WomXn and Tech’ campaign, we are boldly proclaiming our call to action for women throughout Africa to not just have a seat at the table - but to redesign the table. 

Inspired by the UN theme for IWD 2023 - ‘DigitALL: Innovation and Technology for Gender Equality’ - we are championing the thousands of women who have already graduated from our programmes and who are part of our vibrant tech community in The ROOM, celebrating their role in driving innovative solutions for the continent’s big challenges. 

At ALX, we know that innovation is a critical component in the development of any new technology - and diverse teams develop more innovative ideas, tackling problems holistically through multiple perspectives. In light of this, we look forward to welcoming our new cohort of women into ALX as they embark on their journeys into software engineering. These are the women who will be designing solutions for our communities, cities, countries and the virtual world. They will be at the forefront of Africa’s trajectory into the 4th Industrial Revolution.

Key Notes

• The campaign is designed with the ultimate goal to teach leads to drive innovation and ultimately develop the mindset and confidence to become a future female leader in STEM. 

• Steering away from a potentially condescending message around ‘empowering women’ and more around solving the necessity for diverse communities in tech to build better solutions. 

• It would be used to fill the ALX SE March cohort (15th Feb campaign start, application close date 15th March. Cohort start 27th March.)

In a title: A ‘WomXn in Tech’ campaign to address the need for greater diversity in tech and the participation of women to create innovative solutions for the world of tomorrow. 

In a sentence: We are unlocking the potential of young African women by inspiring them to launch their careers in one of the most exciting and in-demand fields on the planet, inviting them to join our first-ever all-female Software Engineering cohort and access sponsored training for eligible candidates, thanks to our partnership with the Mastercard Foundation. 

In a paragraph: In celebration of International Women’s Day, ALX is launching a special campaign to raise awareness around our first-ever all-female Software Engineering cohort, providing an opportunity for up to 50,000 women across Africa to launch their careers in one of the most exciting and in-demand fields on the planet. We believe in the vital importance of bridging the digital gender divide in Africa and increasing the representation of women in tech. With this cohort, we are demonstrating our commitment to transforming the status quo and empowering women throughout the continent to be at the helm of the global tech revolution. Thanks to our partnership with the Mastercard Foundation, we are proud to offer sponsored placements to thousands of young women who meet the eligibility requirements for this world-class programme, equipping them with the skills to enter high-growth career paths in the global digital economy. These are the women who will be at the forefront of Africa’s trajectory into the 4th Industrial Revolution, designing innovative solutions for our communities, cities, countries and the virtual world.

In a CTA (Call to Action) 

• Join today

• Join Now 

• Get Started 

• Learn More

• Start Now 

• Click More

• Start Now 

• Apply Today