Found My Place
Positioning
What are we doing here?
Our key objective is to build the self-reporting habit within our talent pool to measure impact and ensure sustained progress. By encouraging regular career updates and cultivating a culture of self-reporting, we aim to move beyond trend-driven placements and establish a comprehensive understanding of the long-term impact of our programs.
How will we do it?
The aim of this movement is to shift paradigms around self-reporting whereby we pull users to self-report as opposed to pushing them to self-report.Â
We plan on doing this through the following:
Roots of Storytelling
Our grounding philosophy is, 'I am because you are.'"In line with this philosophy, we encourage our fellows to find their place in the world and, in doing so, inspire others to do the same.
By shifting the focus from entitlement to empowerment, we find ways for our fellows to realise their potential, while also contributing to the collective growth of the African continent. In doing so, we help rewrite the narrative of the African continent. For every placement we facilitate, a sponsored ALX program becomes available to another young African, ensuring that opportunities are extended to all. Every tech placement is contributing to positioning Africa as a key player in the tech space.
Tagline and Key Messaging
Tagline: #FindYourPlace
Our tagline, #FindYourPlace, encourages Fellows and Learners to figure out where they fit in the world, to inspire others on their journey of self-discovery, and to celebrate their collective career successes. It is a fun and empowering call to action that encourages Fellows and Learners to discover their place in the world, inspire others on their journey, and celebrate their career successes. Through this tagline, we aim to create a sense of community, where individuals support and uplift each other in their quest to find their place.
Key Message
Find Your Place: Our messaging focuses on the importance of finding one's place in the world and celebrating personal career achievements. We want individuals to embrace their unique paths and recognize the value of their contributions.
Inspire Others: We encourage sharing success stories and supporting others on their journeys. By inspiring and empowering each other, we create a movement of individuals finding their place and making a positive impact.
Taking Africa to the world: We celebrate achievements, both big and small, that contribute to changing the narrative of Africa and bringing the talent of Africa to the world.Â
Tailored Messaging: We understand the importance of personalization. Our messaging will be customized to resonate with each audience segment, ensuring that everyone feels included and motivated to find their place in the world.
Anchor messaging- Africa To The World
The concept of "Find your place" will resonate with ALX learners and fellows as they discover their unique talents and contribute to addressing the shortage of tech talent. Our tech talent plays a pivotal role in changing the narrative about the African continent. By emphasising their role as a leading force in the global tech ecosystem and highlighting their role in transforming industries, we can unleash the potential of African talent and take it to the world."
Purpose Driven Impact- Access to opportunities becomes the gateway for ALX learners and fellows to actualize their bigger purpose and create a transformative impact on the world. By aligning their skills, passions, and aspirations with meaningful work, they manifest their true purpose and contribute to the greater good. Their journey of self-discovery and growth not only addresses the talent shortage but also serves as a powerful testament to the potential within each individual. With purpose as their guiding force, they embrace the challenges, seize the opportunities, and inspire others to do the same, unlocking a future where purpose-driven individuals shape industries, drive innovation, and redefine what is possible.
Celebrating the Journey: The FMP movement recognizes that success is not just about the final outcomes, but also the process and the personal growth that comes with it. We celebrate the actions, the wins, the failures, and the perseverance of ALX learners and fellows as they navigate their individual journeys in finding their place in the tech industry. Through the "share your journey with us" initiative, we encourage individuals to openly share their experiences, challenges, and achievements, fostering a supportive community that celebrates each step of the way.
Unleashing Africa's Potential: Africa boasts a wealth of untapped talent in the tech field. ALX learners and fellows represent the next generation of African tech professionals, equipped with the skills and knowledge to drive innovation and create positive change. By nurturing their potential, we unlock a powerful resource that has the potential to transform industries and economies.
Taking Africa to the World: ALX learners and fellows play a vital role in taking Africa's tech talent to the global stage. By connecting African tech professionals with international opportunities, we bridge the gap between continents and showcase the exceptional capabilities of African talent. Through their contributions, they are changing the narrative, challenging stereotypes, and positioning Africa as a hub of tech excellence.
In summary, our objective is to build the self-reporting habit to measure impact and ensure sustained progress. Through our strategy of kick-starting a movement, embracing the roots of storytelling, and utilizing the #FindYourPlace tagline, we aim to cultivate a culture of self-reporting, inspire individuals to find their place, celebrate their career successes, and the impact they are making on the world
 Key Notes
Self-reporting habit: We aim to cultivate a culture where individuals proactively provide updates on their career progress, enabling us to assess the effectiveness of our programs and support their ongoing development.
Measuring impact: Regular career updates from our talent pool will allow us to track their professional growth, evaluate the success of our placements, and identify areas where additional support may be needed.
Moving beyond trend-driven placements: Instead of solely focusing on short-term market trends, we strive to develop sustainable career paths for our talent pool by encouraging continuous reporting and personalized support.
Cultivating a culture: We aim to foster an environment where individuals feel empowered and motivated to share their career updates, fostering a sense of community and join us on our mission of transforming Africa.
Notes to Community Managers
Title: #FindYourPlace: Empowering Journeys of Growth, Impact & Community
Sentence: We are the catalysts of transformation, igniting the flame within our community to embark on an inspiring journey of self-discovery, where they find their place in the world, their purpose inspire others, make collective impact and celebrate their career successes with #FindYourPlace.
Paragraph: We are the driving force behind the #FindYourPlace movement. We empower Fellows and Learners to break free from limitations, embrace their true potential, and embark on a collective transformative journey of growth and impact. Through personalized support, storytelling, and a vibrant community, we inspire them to find their place in the world, uplift others on their path, and celebrate their career milestones with unwavering enthusiasm. Join us as we ignite the flame within and, together, shape a future where everyone discovers their unique purpose and leaves a lasting impact.
CTA (Call to Action)
Embrace the #FindYourPlace Journey: Unleash your true potential, embark on a transformative path of self-discovery, and celebrate your career successes. Join the movement that empowers and inspires individuals to find their place in the world and make a difference for the African continent.
Be an Inspiration with #FindYourPlace: Share your story, uplift others, and ignite the flame of possibility within those around you. Become a catalyst for positive change by joining the #FindYourPlace movement. You are contributing to creating a better future for your peers and for the African continent.
Celebrate Your Career Milestones with #FindYourPlace: Recognize your achievements, both big and small, and celebrate the journey of growth and fulfillment. Connect with others who share the same passion and create a ripple effect of success.
Find Your Place, Leave Your Mark: Be part of something bigger than yourself,embrace your unique strengths, and make a lasting impact by taking Africa to the world. Join the #FindYourPlace movement and be a part of a community that supports your growth and inspires you to reach new heights.
Ignite Your Potential with #FindYourPlace: Awaken the fire within, unlock your limitless potential, and embark on an extraordinary journey of self-discovery. Connect with a community of like-minded individuals and let your light shine.
Taglines
Africa to the World: Unleashing Talent, Changing the Narrative
Empowering African Tech Trailblazers: Find Your Place, Shape the World
Find Your Place: Empowering African Tech Talent to Go Global
Dare to Soar, Find Your Place of Brilliance
Unlock Your Potential, Find Your Extraordinary Place
Embrace the Journey, Discover Your Unique Place
Dream, Believe, Achieve, Find Your Limitless Place
Ignite Your Fire Within, Find Your Passionate Place
Embrace the Unknown, Find Your Adventurous Place
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