AWS Brand & PR Guidelines

HOW TO USE THIS BOOK

This book explains how AWS Academy member institutions can build

websites, campaigns, and other collateral about the AWS Academy

program.

It provides guidance on how and when to use AWS Academy logos

and other AWS branding materials

AWS Academy Brand Guidelines - October 2020.pdf

PR Guidelines

To ensure consistency with AWS messaging guidelines and brand voice, the AWS Public Relations (PR) team must review content that mentions AWS Academy before it goes public.

PR Guidelines [EN - AWS Academy.pdf

Logo Package

In most cases. This is the primary mark that a member institution will use

to indicate their association with AWS Academy.

When in doubt. If you are unsure which logo mark to use, default to the

Member Institution mark.

Download PNG Logos

Download SVG Logo

AWS Academy: Clear space and size

The required clear space around the logo is based on the letter a from “aws” in the logo. Horizontal and vertical space

requires the full height and width of the a on either side, as shown.

Use this clear space as a guide in all of your layouts,

and always give the logo at least this much clear space and never any less.

Logos: Usage Guide

In most situations, member institutions should use the AWS Academy Member Institution logo, NOT the standard AWS Academy logo.

It is important that readers understand that communications are not coming directly from AWS Academy, but rather from the member institution.

Please remember that member institutions should adhere to their own visual identity in communications. Adopting the visual identity of AWS for any member communications is not permitted.

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