Mastercard Foundation Guidelines

Rules of Usage

1. The core focus should be on all material promoting our ALX Programmes and activations pertaining to such, ie new intakes, application parties etc.

2. Any ATL and OOH Materials should feature the "In Partnership With" logo of Mastercard Foundation.

Official Brand Guidelines

Please Note: All teams are required to access the Mastercard Foundation Guidelines to align with the Mastercard Foundation rules and guidelines.

Mastercard Foundation Brand Guidelines-Full Document.pdf

The Correct terminology to communicate Mastercard Foundation

Kindly avoid the usage of "MCF" in all communications, as it is not an authorised terminology according to Mastercard Foundation guidelines and standards.

❌ MCF

In all of our communications, please ensure to refer to the organisation as "Mastercard Foundation" using its full name.

✅ Mastercard Foundation

Mastercard Foundation Logo

Kindly use the below logos to align the Communication and Marketing Assets

Mastercard Foundation in Partnership logo with black text

Mastercard Foundation in Partnership logo with white text

ALX & Mastercard Foundation Lockup Logo

ALX - Mastercard Foundation Letterhead lockup

ALX - Mastercard Foundation Presentation lockup