NOTES

RESEARCH NOTES

SECOND PROJECT:

• Presentation must be no more than 10 minutes!!

• Competitive Advantage Analysis, unique selling point?

• What do you perceive as your current creative figures competitive advantage? How have they developed this competitive advantage, What are they doing to maintain this competitive advantage, How easy is it for a competitor or rival to copy their competitive advantage?

• Remove is to remove a product from the market that doesn't really mesh well with the market, whereas reposition is keeping the old product and getting a new product with a different pitch.

• Value Chain: 9 processes that are common to any organization. Inbound logistics, operations, outbound logistics, marketing and sales, service, firm infrastructure, human resource management, technology development, procurement. Primary Activities Support Activities.

• Include value chain in project

CHECKLIST: