Pole dance originated as an acrobatics performance in various circus shows, but became sexualized in the 1950s when poles began being used in strip clubs across the US
Reframing pole dance as something that can be trained in and competed helps decrease the negative connotations associated with being a pole dancer.
Although pole dance can be used in a sexual context, pole dance has no innate connection to it. Most dancers wear minimalistic clothing in order to better grip the pole, but the clothing worn is not inherently sexual
Katie Coates created the IPSF to get pole sports in the Olympics. Althought this has not been accomplished yet, showcasing pole dance as a sport can bring awareness of the value it has; not only as a means of entertainment, but also for fitness and connection with others