In Ecological or Green Architecture, human needs must be considered in relation to the design of the building. In putting forward the notion of frugality we do not sacrifice quality of life, but design our living systems and structures to get maximum use as well as aesthetic value from the minimal use of resources.
Architectural quality is crucial to developing a sense of community which encourages people to make a solid psycho-spiritual commitment to a place. In a sense the greatest neglect is the sense of aesthetic that has departed from the political, because it is not directly attributable to economic growth or social well being. Richard Rogers however feels that one of the greatest investments in social rejuvenation comes from employing the young, the talented and the imaginative towards improving the quality of the aesthetic spaces that we live, work and play in (Richard Rogers Cities for a Small Planet 161).