Janine Benyus the Founder of Biomimicky
JanineBenyus was one of the key speakers at Paradox III. At the time she was just getting to be recognized as a leader in the ecological design movement. I remember attending her presentation in the Red Room (back then it was the Drafting Room at the bottom of the SOD Building) which was my first introduction to her work in packaging the study of designing human systems inspired by nature into this term she called Bio-mimickry. This was a common theme of Ecological Design Visionaries - they each have their own particular take on one overarching theme designing their own words and metaphors to describe a similar thing. The result was many overlapping branded words that had similar meaning leading to confusion and ambiguity and the need for people who could explain and iron out the difference between say Biomimicky and EO Wilson's notion of Biophiia which actually came originally from the Erich Fromm.
References:
Biomimickry Definition: http://en.wikipedia.org/wiki/Biomimicry
Benyus Bio: http://biomimicry.net/about/our-people/founders/janine-benyus/
Explanation of the meaning of Biophilia: http://www.wisegeek.com/what-is-biophilia.htm