strategysyllabus

Strategy Syllabus

Course Outlines that can be followed for a standard "Strategic Management" course.

POSSIBLE SYLLABUS:

*Source: Harrison & St. John "Foundations in Strategic Management"

1. The Strategy Process

• • • What is Strategic Mgt.?

    • Alternative Perspectives:

      • • Determinism vs. Enactment

        • Deliberate vs. Emergent Strategy Formulation

        • The Resource-Based View of the Firm

        • Stakeholder Analysis & Management

        • Global Strategic Mgt.

        • A combined approach

2. The External Environment

3. Organizational Resources and Competitive Advantage

• • • Strategic Value of Internal Resources & Capabilities

    • Human Resources:

• • • Physical resources

    • Financial

    • Knowledge & Learning

    • General Organizational resources

• • Value Chain Analysis

4. Strategic Direction

• • • Influences on Strategic Direction

    • Organizational Vision & Mission

    • Business Definition

    • Organizational Values & Purpose

5. Strategies at Three Levels:

• • • • Corporate Strategies,

      • Business-Level Strategies,

• • • Functional Strategies

6. Strategy Implementation

• • • • Leadership

      • Organizational Culture and Energy

      • Functional Strategies: Marketing, H.R., Financial, Operational...

      • Executing Global Strategies

• • • Organizational Structure

7. Strategic Control & Restructuring

• • • • Strategic Control Systems

• • • Challenge of the Future

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MODULAR OUTLINE - SUGGESTED FOR THE SEMINAR OF SUZAN BIGAY:

Strategy & Organization

Course Objective. From this “basic strategy course,” the student shall (1) begin to be "strategy-savvy", with basic tools and techniques at his/her fingertips; (2) learn to integrate strategic decision making with the use of accounting infor­ma­tion, as well as with tools from Human Resources, Marketing, and Technology; and (3) acquire essential "strategy-making" skills that are useful for other courses or purposes.

Contents:

Session 1 (Module I):

Module Ia – The Strategy Process. Strategy as Plan. Strategy as Pattern. Strategy as Position. Strategy as Perspective. Interrelating the Ps.

Module Ib – Linking Strategy with Accounting, Marketing & Human Resources. Managing Resources, Activities, and People. Strategic Cost Management and the Value Chain.

Module Ic – Visioning and Assessment. The Business Vision & Mission. Financial vs. Strategic Objectives. Long-term Objectives. “Managerial Myopia”. Evaluation of External Environment. Evaluation of Internal Capabilities.

Module Id – Strategies in Action. Types of Strategies (Porter’s Model of Generic Strategies, Vertical Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies). The Delta Model.

Session 2 (Module II):

Module IIa – Strategy Analysis and Choice. Formulating Functional Strategies. Formulating Business Unit (BU) Strategies. Formulating Corporate/Global Strategy.

Module IIb – Strategy Implementation: Management and Operations Issues. Marketing, Finance/Accounting, R&D, and MIS Issues.

Module IIc – Strategy Review, Evaluation and Control. The “Balanced ScoreCard”.

Module IId – Integration: Organizational Processes. Decision-Making vs. Sense-Making. Organizational Culture.

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* From Table of Contents of "Strategy: A View from the Top", by Pearce and de Kluyver: