Experiential Retailing! 

Experiential retail refers to the strategy of creating immersive, memorable in-store experiences that engage consumers on multiple sensory levels. The goal is to move beyond traditional transactional shopping and instead foster deeper brand connections, cultivate loyalty, and leave a lasting impression on customers.

At the heart of experiential retailing is the idea that consumers today don't just want to buy products - they want to be entertained, educated, and emotionally invested in the brands they support.

Read more and see Examples @ Bridgewater Studios

Experiential Retail - Fails