Sponsorship Management

Sponsorship management refers to the process of acquiring, managing, and leveraging sponsorships for events, campaigns, or organizations. It involves identifying potential sponsors, negotiating sponsorship agreements, fulfilling sponsorship obligations, and measuring the effectiveness of sponsorships.

The main objectives of sponsorship management are to secure financial support and resources from sponsors in exchange for exposure and branding opportunities. This can include monetary contributions as well as in-kind services or products. Effective sponsorship management involves developing a comprehensive strategy that aligns with the organization's goals and target audience.

Links to learn more:

https://www.franklin.edu/career-guide/fundraising-managers/what-do-directors-of-sponsorship-do

https://sponsorship.org/a-career-in-sponsorship/

https://www.glassdoor.com/Career/events-and-sponsorship-manager-insights_KO0,30.htm

https://www.indeed.com/career/sponsorship-manager/career-advice

https://www.linkedin.com/pulse/what-sponsorship-management-dynamic-sport-marketing/

What Is a Marketing Account Manager and How to Become One

By ZipRecruiter Marketplace Research Team

What Is a Marketing Account Manager?

A marketing account manager works as a direct line of contact between clients and a marketing company. As a marketing account manager, your job duties involve communicating with existing or new clients to develop their account, coordinating with agency departments to create and implement marketing campaigns, and resolving any issues that arise. You also communicate with client representatives throughout the campaign to ensure customer satisfaction. The career typically requires a bachelor’s degree in marketing, communications, or a related field and relevant experience in advertising. Additional qualifications include strong interpersonal, communication, and organizational skills, as well as problem-solving ability.

How to Become a Marketing Account Manager

The qualifications that you need to become a marketing account manager include a degree and customer service skills. You can start this career by earning a bachelor's degree in marketing, business, communications, or a related field. Some employers accept applicants who have experience equivalent to a degree in sales or marketing, but moving up in this field can be difficult without a degree. In this job, you need communication skills and knowledge of marketing principles. These are necessary to act as a liaison between the client and your company's marketing service providers. You also need negotiation skills to draft contracts with clients.

What are the main responsibilities of a Marketing Account Manager?

The main responsibilities of a Marketing Account Manager include developing and executing marketing strategies, overseeing client accounts, maintaining positive client relationships, analyzing market trends, managing budgets, and coordinating with internal teams to ensure successful campaign implementation.

What does a typical day as a Marketing Account Manager look like?

A typical day as a Marketing Account Manager involves collaborating with clients to understand their marketing goals, developing strategies and campaigns based on those goals, liaising with creative teams for content creation, tracking campaign performance, analyzing data to make informed decisions, and providing regular updates to clients.

How important are communication and collaboration skills in this role?

Communication and collaboration skills are crucial for a Marketing Account Manager. They are required to effectively communicate with clients, understand their needs, and convey key information to internal teams. Collaboration is necessary to coordinate efforts between various departments, such as creative, digital, and analytics, to deliver impactful marketing campaigns.

Marketing Account Manager Job Description Sample

With this Marketing Account Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Marketing Account Manager role.

Job Summary

Our growing agency needs a motivated and experienced Marketing Account Manager to develop innovative marketing strategies and oversee client projects. As a Marketing Account Manager, you will assist with large-scale outreach based on our client's needs. This includes developing content for social media and other digital campaigns, establishing budgets, monitoring projects to ensure they meet deadlines, and evaluating each campaign for effectiveness. To ensure consistent brand messaging, you will collaborate with our public relations and sales teams on a daily basis.

Duties and Responsibilities

• Meet with clients to establish project scope and budget

• Develop marketing campaigns for both traditional and digital media

• Oversee each phase to ensure staff meets deadlines

• Evaluate marketing campaigns for effectiveness

• Collaborate with PR and sales staff to create a uniform message

Requirements and Qualifications

• Bachelor's degree in marketing, business, or a related field

• 5+ years of marketing agency experience with at least 2 years in a supervisory role

• Proficient with Microsoft Office and Adobe Creative Suite

• Excellent communication and organizational skills

• Flexible schedule with ability to travel

Marketing Account Manager Job Description Sample

With this Marketing Account Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Marketing Account Manager role.

Job Summary

Our growing agency needs a motivated and experienced Marketing Account Manager to develop innovative marketing strategies and oversee client projects. As a Marketing Account Manager, you will assist with large-scale outreach based on our client's needs. This includes developing content for social media and other digital campaigns, establishing budgets, monitoring projects to ensure they meet deadlines, and evaluating each campaign for effectiveness. To ensure consistent brand messaging, you will collaborate with our public relations and sales teams on a daily basis.

Duties and Responsibilities

• Meet with clients to establish project scope and budget

• Develop marketing campaigns for both traditional and digital media

• Oversee each phase to ensure staff meets deadlines

• Evaluate marketing campaigns for effectiveness

• Collaborate with PR and sales staff to create a uniform message

Requirements and Qualifications

• Bachelor's degree in marketing, business, or a related field

• 5+ years of marketing agency experience with at least 2 years in a supervisory role

• Proficient with Microsoft Office and Adobe Creative Suite

• Excellent communication and organizational skills

• Flexible schedule with ability to travel

Finding Your Voice as an Employee

For you to find your voice and be able to communicate your thoughts and ideas to those around you, in business and your personal life, you must first think through what stops you from finding your voice.  There are so many aspects that stop a person from finding their true voice, they are almost impossible to address all of them here. However, there are some key aspects that seem to arise more frequently than others. Those aspects are:

• What if I’m wrong?

• I don’t know enough!

• They’re going to make fun of me.

• Who do I think I am?

• My opinion doesn’t matter.

• What if I sound stupid?

• I don’t want to feel like a fraud.

• If it was a good idea, someone else would have already said it.

• I don’t want people to get mad at me

• I am afraid to be that open

Once you understand why you have a difficult time finding your voice, you need to start working on that aspect. If you do not put in the work, odds are you will find your voice eventually, but it will take a much more difficult and much longer road to get there.  The skills you want to practice or grow reside in several areas.

• Self-awareness – Understanding your values, beliefs and motivations is crucial to finding your voice. Self-awareness helps you identify what matters to you and what you want to achieve, which can guide your communication and decision-making.

• Communication – Effective communication is essential to being able to express your thoughts and ideas clearly and confidently. It will also improve your active listening skills and enable you to engage in more productive conversations.

• Assertiveness – Being assertive means standing up for yourself and expressing your opinions and needs clearly and confidently. This can be challenging, especially if you are dealing with difficult or confrontational situations, but it is an important skill for finding your voice at work. Assertiveness can also be an effective tool if you struggle with a tendency to people please, as it enables you to express your needs and boundaries respectfully.

• Emotional intelligence – This involves being aware of your own emotions and other people’s, which can help you to navigate complex workplace dynamics. It can also help you to build stronger relationships with your colleagues and improve how you deal with conflict in the workplace.

As you review all these and think through them, look at them like the foundation of your growth towards finding your voice. Think through them, be honest, ask others about them, then work to grow them. In the end you are targeting three overall results.

• Critical thinking – Critical thinking involves analyzing information and making informed decisions based on evidence and logic. This skill is essential for finding your voice because it helps you evaluate ideas and arguments and make thoughtful contributions to discussions.

• Adaptability – Being adaptable means being able to adjust to changing circumstances and respond to new challenges. Adaptability can help you navigate different situations and communicate effectively with a variety of people. It can also help you communicate with stakeholders from different levels of seniority.

• Confidence – Having the confidence to express your opinions and ideas without hesitation or fear is essential when finding your voice at work. Confidence is not something you are born with, instead, it is a skill you must learn over time. When you are confident, you are more likely to speak up during meetings, share your thoughts and suggestions, and take on challenging tasks that may stretch your skills and abilities.

Take the time to analyze what you need to do to find your voice, be open, honest, and accept feedback, then put your plan in place.

Dr. Rob Wengrzyn Ed. D.

Adjunct Instructor Purdue Global

robert.wengrzyn@purdueglobal.edu