Sports Entertainment and Marketing

Career and Technical Education Department

ELECTIVE CAREER TECH COURSES

956 – Sports Entertainment and Marketing (144015) 

· Semester - 0.5 credit – Grades 10, 11, 12

· Selection Criteria: none

· Fee - none

In this class students will have the opportunity to learn basic marketing principles while exploring sports and entertainment fields from a business perspective.  Areas covered in this course include: marketing fundamentals, endorsements, event marketing and promotion. Students will also investigate media and pop culture and their impact on sports, movies, music, theme parks, and video games.