Sports Entertainment and Marketing

Business/Marketing Department

956 – Sports Entertainment and Marketing 

·         Semester – 0.5 credit - Grades 10, 11, 12 

·   Selection Criteria: none

·   Fee - none

In this class students will have the opportunity to learn basic marketing principles while exploring sports and entertainment fields from a business perspective.  Areas covered in this course include: marketing fundamentals, endorsements, event marketing and promotion. Students will also investigate media and pop culture and their impact on sports, movies, music, theme parks, and video games.