strategic entrepreneurship

MARKETING YEAR 2 (MARK2)

MRK_ENTRE - Strategic Entrepreneurship (141030) - 1 credit

·    Semester 2 - Grade 12 - Fee

Students will use innovation skills to generate ideas for new products and services, evaluate the feasibility of ideas, and develop a strategy for commercialization. They will use technology to select target markets, profile target customers, define the venture’s mission, and create business plans. Students will take initial steps to establish a business. Students will calculate and forecast costs, break-even, and sales. Establishing brand, setting prices, promoting products, and managing customer relationships will be emphasized.