DIGITAL MARKETING AND MANAGEMENT

MARKETING YEAR 2 (MARK2)

MRK-MM - Digital Marketing and Management (144015) - 1 credit

·    Semester 1- Grade 12 - Fee

Students will apply tools, strategies and processes to communicate digitally with targeted customers. They will create, implement, and critique online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, video or images and podcasts/webcasts. Students will apply project management techniques to guide and control digital communications efforts. They will also create and repurpose content for use in digital environments. Technology, employability skills, leadership and communications will be incorporated in classroom activities.