The Survey Research Handbook (Alreck)

Table of Contents

PART ONE: Planning and Designing the Survey

Chapter 1: Initiating a Survey

Chapter 2: Planning the Project

Chapter 3: Designing the Sample

PART TWO: Developing Survey Instruments

Chapter 4: Composing Questions

Chapter 5: Creating Item Scales

Chapter 6: Building Questionnaires

PART THREE: Collecting and Processing Data

Chapter 7: Self-Administered Surveys

Chapter 8: Collecting Interview Data

Chapter 9: Processing Data

PART FOUR: Interpreting and Reporting Results

Chapter 10: Describing Data Distributions

Chapter 11: Measuring item Interactions

Chapter 12: Reporting the Information

Appendix

A: Conducting Focus Groups

B: Conducting Experiments

C: Presenting Survey Results

GLOSSARY

INDEX