Marketing

There are many opportunities for the use of statistical methods in support of Marketing. These include, but are not limited to:

• Product Design, including methods related to Voice of the Customer

• Customer Relationship Management (CRM)

• Designing effective advertising

• Measuring the effectiveness of marketing campaigns

Survey Research

The Survey Research Handbook (Alreck)

Sampling: Design and Analysis (Lohr)

Data Mining

Handbook of Statistical Analysis and Data Mining Applications (Nisbet)

Design of Experiments

Testing 1-2-3 Experimental Design in Marketing and Service (Ledolter)

Regression

Time Series