This course merges entrepreneurship with artistic expression to provide students with the creative tools and dedicated time required for the critical Business Ideation stage. By combining visual literacy with business strategies, students learn to conceptualize, refine, and effectively communicate their startup ideas.
Key activities include creating data visualizations, mockups, logos, branding kits, and visually compelling pitch materials. These exercises foster creativity, critical thinking, and strategic communication, preparing students with essential skills for success in entrepreneurship and beyond.
Instead of a traditional teacher, students collaborate with mentors who are industry professionals. These mentors provide guidance, feedback, and evaluation grounded in real-world business performance, offering invaluable practical insights. Through creative feedback loops and visual storytelling, students will bring their ideas to life under the mentors' expert guidance.