Orange Money

reaches 3 million customers and plans to

extend its offer in cooperation with

Western Union

Orange Money Debit Card

Orange says that their “Orange Money” combines the features

of mobile money transfer products and mobile banking.

The product is not new as it will be powered by Equity Bank’s mobile money transfer platform- Easy 24-7, following the signing of a strategic partnership between the two. Though its very hard to predict how the clients will pick on the product considering the fact that the same service has been a great failure with the Equity Bank.

The service is mapped onto the customers’ bank accounts, making it possible for the customers to literally run their accounts from their mobile handsets, with the accounts security aligned to that of the bank. This will facilitate interbank transfers and apply for loans using the service, for Orange Money customers.

Orange and Equity Bank also announced the launch of the 1st co – branded debit card linked to a money transfer service “the Orange Money Debit Card”. This will allow customers to access their money 24 hours a day 7 days a week anywhere in Kenya through the ATM network of Equity Bank. Orange expect their Money service to become the single enabler for all utility payments and for purchase of goods and services across the country. source: techmtaa.com

Orange http://www.orange.com

Press contacts: +33 1 44 44 93 93

Tom Wright, tom.wright@orange.com

Mylène Blin, mylene.blin@orange.com

plans to expand the Orange Money offer in the near future to include the possibility of receiving international money transfers. Orange and Western Union www.westernunion.com , a global leader in international money transfer services, have joined forces to develop this new service, which will enable Orange Money customers to receive transfers directly on their mobile phones via Western Union's global system. According to the World Bank, countries in Africa, theMiddle East and Asia (AMEA) in which the Group operates receive more than 25 million transfers every year.

First launched in Côte d'Ivoire in December 2008,

Orange Money is also available in Senegal, Madagascar, Mali, Niger andKenya, as well as in Botswana and Cameroon. It will soon be launched in Mauritius. The Group expects success in mobile banking services to accelerate in the coming years in light of the expanding customer base and widespread use of these services on a day-to-day basis.

source: starafrica.com

Related:

AfricaCom Awards 2011 / Orange wins

“Best New Service” award at AfricaCom 2011

source: modernghana.com