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DONATION PATTERNS
DONATION PATTERNS
Successful campaigns begin early and build momentum. As you can see, things begin slowly and then take off dramatically (stressfully) in December.
Want to see what your org's giving chart looks like? Your CRM might have some reporting that'll do this for you. If not, here's a worksheet you can use to chart your giving across the years.
Simply save a copy for yourself and start plugging data into it. It's highly customizable, so feel free to get nerdy with it!
CHECK YOUR PROGRESS
CHECK YOUR PROGRESS
The weekly goal chart is based on historical data. Compare this schedule with your own percentage of goal raised to see if you’re on track. Anything you can do to be ahead of these numbers is to your benefit and peace of mind.
We know November feels very slow post-kickoff, but it's critical to keep building momentum in order to reach your goal in December.
We also know going into the final week at >60% is stressful and terrifying. But most of the money comes in on those final three days. Brace yourself to have nerves of steel and talk to people who've been through the wild finish before. It might help you be better mentally prepared for the vault closing.
Weekly Goal Chart
Weekly Goal Chart
November
Week 1: 8% (in a non-election year)
Week 2: 12%
Week 3: 16%
Week 4: 23%
December
Week 5: 33%
Week 6: 40%
Week 7: 50%
Week 8: 60%
Final 3 Days
48-hrs left: 75%
24-hrs left: 88%
Last day: 102%
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