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⚠️ The Wiki is getting some updates. Pardon the dust! ⚠️
TKTK
TKTK
Category Spotlights
Category Spotlights
We feature every category in a special newsletter to our full mailing list on a weekly basis. Some weeks pull double-duty because there are more categories than weeks in the campaign.
The spotlights are one way we shine a light on the nonprofits in that category. They include an article written by someone from that category and a full listing of each organization.
NOV 2025
Nov. 3 - 9: Civil & Human Rights
Nov. 10 - 16: Community / Home
Nov. 17 - 23: Education
Nov. 24 - 30: Human Services / Animals
DEC 2025
Dec. 1 - 7: Health
Dec. 8 - 14: Environment
Dec. 15- 21: Hunger
Dec. 22 - 28: Creative Expression
Social Media
Social Media
Social Media is important but it's not as powerful as your newsletters are. Keep your content helpful and campaign-friendly without overwhelming followers.
Use #giveguide and tag @giveguide so we can see and engage with your posts.
🤬 If you spot false or inflammatory content about G!G online, let us know — we’ll handle it.
Hot tip: Try automation! Move repetitive tasks to automated workflows so you can focus on higher-value work.
Explore your donor database features, use Gmail automations to sort, forward, schedule, or respond to emails, and schedule social or email posts in advance.
Set it up once, let it run, and reclaim your time — maybe for eggnog and puzzles instead of another BGD email!
Special Events
Special Events
Events can help donors connect with your cause and boost support. You’re fully responsible for any event you run, but we encourage teaming up with other G!G nonprofits to make it more dynamic and reach new audiences.
Promote your events for free on our public calendar by logging in and clicking “manage events.”
🎉 G!G HQ focuses on fundraising, not parties, but we’ll celebrate together at a reception in January (Jan 22, 2026, 4–6 PM, at NW Natural). Keep an eye out for casual community gatherings too!
Google Analytics
Google Analytics
Google Analytics shows you who’s visiting, how they interact, and what leads them to give. If you’re not using it yet, now’s the perfect time to start.
UTM codes are little tags you add to a URL so you can see exactly where your traffic comes from and which content drives results.
How to Create UTM Tracking URLs on Google Analytics (Google Analytics Help)
Special WW Issue
Special WW Issue
This year our issue was created as part of a design collaboration with PNCA illustration students. Cool, right?
As part of our big promo push, G!G is the Willamette Week cover package during Kickoff week. For 2025, the publishing date will be October 29. This is always a popular (and big!) issue as our readers get ready for the campaign.
The issue included the following:
A message from G!G HQ
Skidmore Prize winner profiles
How to Give infographic
Incentive & Big Give Day info
The 35 & Under Challenge
Nonprofit listings sorted by category*
Sponsor recognition
Business partners list
A request for feature writers to write intros for each category will be shared in late September. ✍️ Pitch us ASAP if you're interested.
* G!G HQ will ask nonprofits for edits or corrections when this is ready for review. Likely late Sept. or early Oct.
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