"Bright ideas" Showcase

Big Give Days will be the cornerstone of your comms plan. Take a look at these great examples for inspiration.

G!G is fun! If it works well with your mission and programming, embrace humor as an effective way to promote your campaign. Here are some examples we love.

G!G provides a lot of turnkey graphics and branding elements, and with a little planning and creativity these can be combined to create your own unique look. Scroll through these examples to see what we mean!

Make sure to allocate space in your comms plan to promote your nonprofit partners. Psst: Donors love to see collaboration and solidarity.

Interested in next-level collab with fellow nonprofits? Awesome idea — this expands your reach and helps connect like-minded folks in the community. IDEAS: multi-org themed events, multimedia projects, affinity groups.  

Is your nonprofit in the Large category? This is often an automatic boon for your campaign — and puts you in a position to boost support for the campaign and drive traffic to the G!G website. Here's some great examples.

Most of your G!G promotion will happen online - that's where the action is in 2025. But have you considered a print ad? WW offers deep discounts and access to TONS of potential supporters. Check out these print ads from 2024!

Kickoff, trackers and PSAs - oh my! Here's where you'll find inspiration for those one-off communications that will keep your supporters engaged from kickoff day til New Year's Eve.

Have a hunch your Give!Guide planning could be a wee bit more organized? Come in here for some inspiration — you'll have your ducks in a row in no time.

Yo, things are tough out there! It's ok to talk about it, even as part of G!G. And direct narrative can be a highly effective way to connect with your supporters. Here's examples from several orgs that did this successfully.

We've compiled a little library of full e-newsletters from organizations across categories. Browse around for content and design inspiration. Have a G!G newsletter you'd like to show off? Send it to giveguide@wweek.com (in pdf format, if possible)!