Big Give Days

During the course of Give!Guide there will be several Big Give Days. They're powerful game-changing dates and the more you promote them, the more action you'll see. A total of $4,643,056 was raised on BGDs in 2024 with an average of $357,158 each day. That’s 52% of all the money raised last year!

There's a lot of buzz and marketing focused on BGDs because they generate massive spikes in donations. More nerdy data available if you scroll down to "Historical Stats".  

How BGDs work: Each and every time someone makes a donation on a BGD, they're automatically entered into a raffle to win a great incentive prize provided by G!G.  The winner is randomly drawn the next morning. 

• Example: If a donor gives to 3 orgs in 1 transaction, they'll have 3 entries. Why? Because they made 3 donations. 

• Do you want to game the system? Break your donation into multiple transactions. Instead of giving $100 in 1 transaction, make 10 transactions, each time for $10. It's still $100 total, but now you'll have 10 entries. 

Winners are celebrated in social media, on Slack, and with the nonprofit they donated to. G!G HQ staff are ineligible to win, alas. 

👉 Nonprofits are not required to promote every BGD, but you should promote as many as you can because they generate a ton of money. 

⚠️ Not every BGD is going to be a good fit for your organization.  If your organization is focused on sobriety, then skip the wine giveaway and double down on the coffee day. Or maybe there's a date conflict with your annual gala. Whatever. Use your best judgement. You do you, boo.