Big Give Days

Big Give Days are powerful, game-changing dates. The more you promote them, the more action you'll see. In 2024, we raised $4,643,056 on our 13 Big Give Days, with an average of $357,158 each day. That’s 52% of all the money raised last year!

We've got another baker's dozen of BGDs for 2025 and we're determined to raise even more money for all of this year's nonprofits!

🚨NEW: 2025 BIG GIVE DAY GRAPHICS🚨

Our amazing creative department here at WW has built some gorgeous graphics for the 2025 Big Give Days. Woo! Give!Guide will use these graphics on our website and social media accounts, as well as in our email comms. You are also welcome to use them! Please feel free to create your own (we love co-branded marketing!), but if these will be helpful to your campaign and lighten your load - please help yourselves!

👉 Big Give Day Graphics with no prize description (best for emails that already include narrative description)
👉 Big Give Day Graphics with prize descriptions (great for social media!)

MORE INFO ON BIG GIVE DAYS

How do Big Give Days work? Each and every time someone makes a donation on a BGD, they're automatically entered into a raffle to win a great incentive prize provided by G!G. The winner is randomly drawn the next morning.

Example: If a donor gives to 3 orgs in 1 transaction, they'll have 3 entries. Why? Because they made 3 donations.
Do you want to game the system? Break your donation into multiple transactions. Instead of giving $100 in 1 transaction, make 10 transactions, each time for $10. It's still $100 total, but now you'll have 10 entries.

Winners are celebrated in social media, on Slack, and with the nonprofit they donated to. G!G HQ staff are ineligible to win, alas.

👉 Nonprofits are not required to promote every BGD, but you should promote as many as you can because they generate a ton of money.

⚠️ Not every BGD is going to be a good fit for your organization. If your organization is focused on sobriety, then skip the wine giveaway and double down on the coffee day. Or maybe there's a date conflict with your annual gala. Whatever. Use your best judgement. You do you, boo.