Program Overview

Our Bachelor of Business degrees are tailor-made to the challenges and demands of changes in industry, technology and career. With a course structure unique to WSU, students build their degree as they go to best suit areas of specialisation. We have opened the degree to majors right across the University to give students a more diverse set of skills and knowledge. 

Students can choose among Applied Finance, Marketing, and International Business specialisations to study entirely at WSU Vietnam campus or can pursue any of the ten majors this program offers in Australia, including Management, Accounting, Applied Finance, Marketing, International Business, Economics, Human Resource Management, Property, Sports Management and Business Analytics.

The Bachelor of Communication encompasses a range of studies in the fields of communication, media and design including specialised studies in the major fields of Advertising (offered in Vietnam), Journalism, Public Relations and Media Arts Production. Teaching includes both theory and practice with reference to real world contexts highlighting future career opportunities in a convergent digital media world. 

Through classwork, independent study and engagement with the multicultural nature of our communities, you will develop an understanding of the local and international relevance, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout your studies. 

The Bachelor of Applied Data Science is not a stand-alone program, but is designed to be undertaken as a bolt-on in combination with any bachelor degree. The program is designed to include 8 courses, which are taught flexibly in the evenings or on weekends to provide students with the opportunity to participate in studying without affecting their study and work schedules during the week. 

Digital data plays an increasingly important role in many areas of endeavour. Extracting information from data has become a science in itself – Data Science. Graduates from many disciplines, will benefit from skills in Data Science. This program teaches a blend of skills from mathematics, statistics and computing, Graduates will know how to embark on data driven investigations, and conduct visual and computational analytics for application in their own primary discipline.