Program structure

This is the current version of this document and effective for students of Cohort 2024.

To view historic versions, view at Historic versions.

Notes:

+ Pre-requisite: A unit which must have been satisfactorily completed, or a requirement which must have been satisfied, before a student may enrol in a particular unit.

+ Co-requisite: A unit that must be taken in conjunction with or completed prior to another unit.

+ For stage 2 subjects, the first number in the subject code is the subject level (e.g: MKTG3007 => level 3 subject). It is recommended to take the subjects in sequential order, starting from level 1 and progressing to level 3.

BACHELOR OF BUSINESS

STAGE 1 - 1.5 YEARS

FOU104 Business Academic Skills
MAR101 Principles of Marketing
MAT102 Statistics for Business
ECO101 Principles of Economics
MAN101 Principles of Management
ACC201 Principles of Accounting
BUS302 International Business
BUS301 Business Law
ACC202 Managerial Accounting (Pre-requisite: ACC201 Principles of Accounting)
MAN301 Human Resource Management (Pre-requisite: MAN101 Principles of Management)
MAR201 Consumer Behaviour (Pre-requisite: MAR101 Principles of Marketing)
FIN201 Corporate Finance (Pre-requisite: ACC201 Principles of Accounting)

STAGE 2 - 1.5 YEARS

Marketing

BUSM1006 Enterprise Innovation and Markets
MKTG1011 Fundamentals of Marketing Analytics
ECON1003 Financial Institutions and Markets
MKTG2011 Customer Insights
BUSM2040 The Service Enterprise
BUSM3006 Design Thinking for Creativity
MKTG3019 Marketing and Digital Communications
MKTG3021 Strategic Brand Management
MKTG3020 Omnichannel Marketing
MKTG3016 Strategic Marketing Management
BUSM3036 Leadership and Entrepreneurship
MKTG3009 Marketing Planning Project (Pre-requisite: 200 Credit points)

International Business

BUSM1006 Enterprise Innovation and Markets
ECON1003 Financial Institutions and Markets
BUSM2031 Managing in the Global Environment
BUSM2040 The Service Enterprise
BUSM3006 Design Thinking for Creativity
MKTG3004 Export Strategy and Applications
HUMN3043 Globalisation and Sustainability
BUSM3031 International Business Strategy
MKTG3007 International Marketing
BUSM3036 Leadership and Entrepreneurship
MKTG3017 The Markets of Asia (Pre-requisite: BUSM1006 Enterprise Innovation and Markets)
BUSM3030 International Business Project (Pre-requisite: 200 Credit points)

Applied Finance

BUSM1006 Enterprise Innovation and Markets
BUSM1010 Financing Enterprises
BUSM2041 Working in Professions
ECON1003 Financial Institutions and Markets
BUSM3028 Innovation, Enterprise and Society
FINC3001 Bank Management
ECON3003 Derivatives
ECON3006 Economic and Financial Modelling
ECON3014 International Finance
FINC3008 Investment Management
FINC3015 Security Analysis and Business Valuation
ECON3007 Economics and Finance Engagement Project (Pre-requisite: 200 Credit points)

BACHELOR of communication

STAGE 1 - 1 YEAR

MAR 101 Principles of Marketing
MAT102 Statistics for Business
ECON101 Principles of Economics
MAN101 Principles of Management
ACC201 Principles of Accounting
BUS 302 International Business
MAN301 Human Resource Management (Pre-requisite: MAN101 Principles of Management)
MAR201 Consumer Behaviour (Pre-requisite: MAR101 Principles of Marketing)

STAGE 2 - 2 YEARS

MKTG1001 Advertising: An introduction
COMM1020 Media Cultures and industries
MKTG 1009 Public Relations Theory and Practice
COMM 1012 Data, Mediation, Power
COMM1032 Writing Ecologies
DESN1018 Visual Story Telling
COMM2024 Media Law and Ethics
MKTG2001 Advertising: Creative (Pre-requisite: MKTG1001 Advertising: An Introduction)
COMM2001 Account and Client Management (Pre-requisite: MKTG1001 Advertising: An introduction AND (COMM2006 Advertising: Media OR COMM2011 Communication Strategies) )
COMM2006 Advertising: Media (Pre-requisite: MKTG1001 Advertising: An Introduction)
COMM2032 Professional Writing and Editing
COMM2011 Communication Strategies
COMM3045 Advertising: Campaigns (Pre-requisite: COMM 2011 Communication Strategies AND COMM 2006 Advertising: Media)
COMM3022 Media Memory
COMM3014 Digital communication (Pre-requisite: MKTG1001 or MKTG1009 AND COMM 2011)

BACHELOR of applied data science

DOUBLE DEGREE - 1.5 YEARS

COMP1014 Thinking about Data
COMP1013 Analytics Programming
COMP2026 Visual Analytics
COMP2025 Introduction to Data Science
COMP3020 Social Web Analytics (Co-requisite: COMP1014 Thinking about Data)
COMP3032 Machine Learning (Pre-requisite: COMP1014 Thinking about Data AND COMP3002 Applications of Big Data)
COMP3002 Applications of Big Data (Pre-requisite: COMP1013 Analytics Programming)
COMP3035 Discovery Project (Co-requisite: COMP3032 Machine Learning)

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