Lead generation

Helping our partners get maximum value from their participation in our events is our top priority. To support this, we have a lead-scanning feature within our Web Summit event app. We have also teamed up with Zuant to provide another lead-scanning option to our partners.

The Web Summit app lead-scanning feature is available to all partners attending Web Summit.

How does Web Summit app scanning work?

Once an attendee’s QR code is scanned a request will appear in the attendee’s app to approve the scan. Only if this is accepted, will the attendee’s information appear in the “My Connections / My Leads” section.

At the end of the event, if accepted, all scanned attendee information can be exported via email.

How to get company mode scanning:

A Partner point of contact that has access to their ticket dashboard can provide access to the company mode scanning for each of their team members. Access can be turned on or off at any point in time directly through your ticket dashboard. It is important to only grant company scanning access to people from your own company or organization.

If a ticket holder has signed into the mobile app before company scanning mode has been turned on via your ticket dashboard, they will need to log out of the mobile app and log in again to ensure the company scanning mode is activated.

Why only grant access to those in my company?

Some partners allocate some tickets to their clients and partners. To avoid giving clients potential visibility of your leads, it's important only to grant access to your team members focused on lead generation. As a default, the company scanning mode is turned off. This will help to avoid any GDPR issues.

If you have any Executive or Chairperson tickets included in your contract, it is possible to grant access to company scanning mode for these ticket types also.

Benefits

Leads you scan using the company scanning mode can be added to your company's mailing lists without breaching GDPR. As soon as a scanned attendee accepts your connection request, the connection becomes GDPR compliant.
All leads gathered by your team can be viewed in a single consolidated report, which can be exported directly from the app at any time.

Zuant

Alternatively, partners can avail of various lead retrieval packages from our third-party supplier, Zuant, who offers a ‘classic and pro’ package.

Zuant packages can come with additional features and benefits such as a dashboard, customisable questions and the inclusion of your company logo. You can find out more details about their packages here and the difference between the services below.

If your core objective at our event is lead generation we would advise speaking to the Zuant team and talking to them about the packages they have available.

If you would like to learn more about Zuant and the various packages available, you can view their product information here. If you would like to speak with the Zuant team, please let your Partner Success Manager know and they can introduce you.

Please note the deadline for orders is November 3rd.

Comparing the Web Summit app and Zuant

What information is collected through a scan?

Name
Email
Job title
Company name
Industry
Location
Time scan was accepted (Company scanning mode)
Time of scan (Zuant)
Source of lead (Company scanning mode)
Team member who scanned the lead
Notes added
Phone number (Zuant only if available)

Company Scanning Mode (Available when switched on through your ticket dashboard)

Open the scanning feature from the bottom navigation bar.

2. Toggle to switch between scanning as an individual or as your company. Scanning in company mode generates leads for your company. Attendees will receive connection requests once they are scanned.

3. You can also add a note to follow up with the relevant information later. You'll see the note in the full report.

4. Your progress can be viewed in your company leads overview section. From here, you can also send yourself an email containing your leads list report.

5. The consolidated leads report will be sent to the email address attached to your Web Summit ticket.

You will receive the report as a downloadable .csv file.

This file will contain attendees' information, as well as any notes you have added.

If partners use the Web Summit mobile app to scan attendees, it is the partner's responsibility to ensure the attendee has been informed that their data will be processed in accordance with the partner's privacy policy and that the attendee understands why their personal data is being processed and what will be shared with them.

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