Please note that this is a contractual activation. This section is relevant only if you have the Survey wall product in your contract! 

What are the content survey walls?

Themed ‘survey walls’ allows you to engage with attendees who are able to easily share their opinions on specific topics. 

Content survey walls: 

• Provide visual evidence of direct engagement with your brand.

• Offer attendees an appealing and tactile way of engaging with critical tech topics.

• Generate data on topics relevant to your business or industry. (These statistics can be used in related content, extending the survey wall’s usefulness and influence.)

• Position your business as a thought leader. 

You can have a strategic say in where your walls are placed on the event floor to maximise potential engagement with your desired audience. 

For example, if you want to create a survey wall focused on TikTok, the wall could be positioned near the PandaConf stage, where it will be seen by people interested in marketing and social media.

How to build a survey wall

Step one: 

Choose a theme. Walls at previous events focused on perceptions of sustainability efforts and the importance of social entrepreneurship. 

You must also choose a wall location on the Web Summit event floor from a list of options.

Step two: 

Select content for the survey wall. There are two options:

• A. Web Summit curates questions for you to review. You choose three. Your partner success manager will liaise with you and the editorial team on question format.

• B. You provide six questions to the editorial team. The editorial team chooses the most suitable three after liaising with you and your partner success manager. 

Step three: 

The Web Summit production team designs the survey wall. The front will feature your chosen questions alongside Web Summit’s brand colours. 

The back is up to you to design. We will give you a template, incorporating your company logo, for you to work from. The back design can feature your brand colours, imagery or anything else you’d like to share. Please ensure you share your company logo in vector format for us to use.

Step four: 

During Web Summit, the editorial team will interview a member of your team at the survey wall for a short video*. Questions will be focused on the survey wall results and engagement during the event. These videos work best when filmed on Day 2 or Day 3 of the event.

*Please note: Due to the tight turnaround of this product, there will not be an opportunity for the partner to review the video or the caption before the post goes live.

What’s included?

• A designed survey wall with three questions, displayed on the event floor.

• A design of your choice, displayed on the back of the wall.

• Editorial and editing support.

• A blog collating your survey wall data – and including your video interview – published on the website in the weeks after the event.

• Blog promotion to Web Summit social audiences.

More information about the survey wall and editorial support can be found here:

Artwork dimensions and template

Please submit your artwork via this form until September 29 using the template below. Guidelines for using the template can be found here.

Content Survey back wall  

• Dimensions: 3000x2438mm

• Single-sided artwork (other side of wall will contain sticker wall, designed in-house by Web Summit)

• Template