Social media and assets

Social Media

Web Summit’s social media community spans four channels; Twitter, Facebook, Instagram, LinkedIn and  TikTok, with a total community size of 1.2 million and a 2.4% average engagement rate per post (overall industry average 0.2%, source Rival IQ 2021). We tailor our content to each of our channels’ audiences, reaching just over 10 million people per month.

Who are our audience?

• 42% female vs 53% male

• Average follower age range: 25 – 34 years

• Top countries: Portugal, UK, USA, Brazil, Canada, Ireland

How do we speak to our followers?

Our posts are refreshingly fun to read. We would describe our voice on social media as confident, enthusiastic and informative. Above all, we want to be impactful but brief.

Social media assets

The official event hashtag is #WebSummit. Make sure to include it in all your posts to increase engagement, especially at the event. 

Want to incorporate Web Summit branding in some of your social media posts? You can find our social media toolkit and our brand guidelines and logo pack here. Please see our social media templates and guidelines here.

You can also find a full bank of imagery from Web Summit here. We are constantly publishing new content – make sure to check out our social media channels to be the first to see news, announcements, campaigns and more.

Media cheat sheet

How to maximise the media opportunity at Web Summit. Some tips from the Web Summit media team.

Over 1,500 media will be in Lisbon to cover Web Summit 2023. These include editors and reporters from major international publications and the leading national outlets across Europe, Asia, and the US. Publications like the New York Times, The Wall Street Journal, CNBC, Bloomberg, CNN, Forbes, The Times, Der Spiegel, Quartz, Business Insider, and many others will all have a presence at the conference.

Web Summit provides you with the platform to communicate directly with these media outlets. You have all the names in the room — you just need to have the news to pique their interest.

What can the Web Summit media team do for you?

Think of us as an extension of your PR agency or in-house communications team. We work closely with the media coming to Web Summit, and we know what they want from a story.

We can distribute your press release on the dedicated Web Summit media portal, and if the media are interested, they can request more information or even a one-to-one interview. We can do all of that, but first we need the news from you.

What type of news will interest the media at Web Summit?

Journalists and reporters are interested in exclusives and in stories they can’t get anywhere else. So you should be thinking along the following lines:

➔ Investment

➔ Jobs

➔ An innovative new product/service

➔ A new partnership

➔ An acquisition or merger

➔ A report or white-paper

If you’re planning any announcements this quarter, or in Q1 or Q2, why not consider making them at Web Summit? If you have a specific idea, get in touch with your success manager and they can let you know whether it could work at Web Summit or whether it needs some tweaking.

Press releases

If you are announcing news at Web Summit, please let your Partner Success know and they will provide you with a press release form. The deadline for this is Friday, November 3. This will be hosted on websummit.com/media which all media visit during the event to hear the latest news announced during Web Summit. 

Hosting a press release on our media portal creates a unique URL that can be shared with your wider network and can be used to post on your company’s social channels.  

Please note: Only one press release will be accepted per partner

Press lists

• Top Tier Press List here.

• Full Press List here.