Embedded Files
At Web Summit, each partner will be provided with a unique QR code that leads directly to that partner’s profile page on the event app. There they can connect with the partner and any of their featured attendees attending Web Summit.
This is a short guide to help you get the most out of your QR code.
What happens when an attendee scans my Web Summit QR code ?
What happens when an attendee scans my Web Summit QR code ?
The attendee will be directed to your Company Profile on the Web Summit app.
They will appear in your Leads dashboard if the attendee says "Ok" to the wording seen here.
Incorporate the QR code in your booth artwork or stand design
Incorporate the QR code in your booth artwork or stand design
Your booth artwork is one of the most visible aspects of your presence at our event. We recommend getting your designer to include the QR code in the artwork or your stand design. The exact space for QR code has been highlighted in each template for provided build stands. This is done in order to fit accessibility guidelines. If the QR code is placed incorrectly, it will be relocated by Web Summit designers to the allocated position.
Include the QR code on some of your printed collateral for the event
Include the QR code on some of your printed collateral for the event
Are you printing collateral specifically for Web Summit? Include the QR code on any merch you are creating for the event! This will drive traffic from the exhibition floor straight to your profile page. Make sure you consider some of the sustainable merchandise options we suggest further down this page and that you are familiar with our zero single-plastic policy.
Please do not print the QR codes on stickers. This could lead to oversaturation. If you’d like to use stickers to share your QR code, please talk your concept through with your Partner Success Manager before printing.
Screens
Screens
If you have a screen at the event, include your QR code in the content you share on it. If the QR code is on a slide, remember to give attendees enough time to scan it.
Get creative
Get creative
QR codes are effective due to their simplicity and their mystery. Attendees are far more likely to engage with them instead of a hyperlink or a website address. Take advantage of this and use the QR code in ways that will drive traffic to your Web Summit profile page.
Give incentive
Give incentive
Tell attendees why they should scan your QR code, give them a reason as to why you should connect, for example, scan to connect and:
Get slides from a masterclass session
Get a demo of a product/service
Learn more about…
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