Company lead generation

Helping our partners get maximum value from their participation in our events is our top priority. To support this, we have launched a new lead-scanning feature within our Web Summit event app called company scanning mode.

What is Company Scanning Mode?

Company Scanning mode is a new lead-scanning function that is controlled by the ticket owner. It can be enabled from the ticket owner's ticket dashboard for certain people within your organisation. All leads gathered by your chosen team members can be viewed in a single consolidated report.

Company scanning mode benefits

- Leads you scan using company scanning mode can be added to your company's mailing lists and more without breaching GDPR. As soon as a scanned attendee accepts your connection request, the connection becomes GDPR compliant.
- All leads gathered by your team can be viewed in a single consolidated report, which can be exported directly from the app at any time by anyone in your team who has lead scanning function enabled.

How to activate company scanning mode for my team

The Ticket Manager has the ability to grant access to company mode scanning to each ticket they have assigned.
Once a ticket has been assigned, access can be turned on or off at any point in time directly through your ticket dashboard.
If a ticket holder has signed into the mobile app before company scanning mode has been turned on via your ticket dashboard, they will need to log out of the mobile app and log in again in order for company scanning mode to activate.

Important to note: Lead scanning can only be enabled once the ticket is assigned to a person.

Why only grant access to those in my company?

Some partners allocate some of their tickets to clients and partners. To avoid any GDPR breaches and give clients potential visibility of your leads, it's important only to grant access to your team members focused on lead generation. As a default, the company scanning mode is turned off.
It is important to only grant company scanning access to people from your own company or organization.
If you have any Executive or Chairperson tickets included in your contract, it is possible to grant access to company scanning mode for these ticket types also.

Company Scanning Mode

(available when switched on through your ticket dashboard)

Toggle to switch between scanning as an individual or as your company. Attendees will receive connection requests once they are scanned.
You can also add a note to follow up with the relevant information later. You'll see the note in the full report.
Your progress can be viewed in your company leads overview section. From here, you can also send yourself an email containing your leads list report. This file will contain attendees' information, as well as any notes you have added.

Alternative lead scanning features

Attendee scanning mode

This lead scanning function is available to all attendees on the Web Summit app.
This can be accessed from the bottom navigation bar on the homepage of the mobile app.
Once you scan an attendee they need to approve the scan on their app and they'll be added to your connections.
Your connections can be accessed from 'connections' in the main menu by clicking on your profile picture in the top left-hand corner of your app.

Company QR code

Each company profile on the Web Summit mobile app has a QR code that can be scanned to connect with that profile.
When an attendee scans the QR code they will be promoted to consent to sharing their information with that company.
QR code scans will appear in 'Leads' in the main menu.

Zuant Lead Retrieval

Alternatively, partners can avail of various lead retrieval packages from our third-party supplier, Zuant, which offers a ‘lite, classic, and pro’ package. Zuant packages can come with additional features and benefits such as customizable questions, and the inclusion of your company logo. You can find out more details about their packages here and the difference between the services below.

Web Summit Lisbon is Zuant's 10-year anniversary working with Web Summit and they are delighted to offer a free lite package to all Partners. You can view more details about the offer here.

If your core objective at our event is lead generation we would advise speaking to the Zuant team about the packages they have available.

If you would like to speak with the Zuant team and learn, please let your Partner Success Manager know and they can introduce you.

Comparing the Web Summit app and Zuant

What information is collected through a scan?

Name
Email
Job title
Company name
Industry
Location
Time scan was accepted (Company scanning mode)
Time scan was made (Company scanning mode)
Source of lead (Company scanning mode)
Team member who scanned the lead
Notes added
Phone number (Zuant only if available)

Processing of data

If partners use the Web Summit mobile app to scan attendees, it is the partner's responsibility to ensure the attendee has been informed that their data will be processed in accordance with the partner's privacy policy and that the attendee understands why their personal data is being processed and what will be shared with them.

Get familiar with Web Summit Data Protection guidelines:

Data Protection guidelines

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