Partner Hub 2024 - Masterclass

Partner Hub 2024

Masterclasses

Masterclasses are a chance for our global partners to engage with our attendees in an interactive environment. They allow our partners to curate content for Web Summit attendees in a private and dedicated space, position themselves as industry experts in front of a targeted audience, and generate quality leads. Please review this page carefully ahead of your masterclass submission.

Please note this is a contractual benefit only.

Masterclass preferences form

To help the flow of your masterclass on the day, we want to collect some information prior to the event regarding lead generation and masterclass slides. This will also help you and your team to think about the running of your masterclass.

Complete your Masterclass Preferences Form here

Forms and deadlines

Step 1 : Please select your preferred masterclass time slot by as soon as possible, using the schedule link provided by the Web Summit team. Time slots are granted on a first come first served basis.

Step 2 : Complete your onboarding form to create your partner profile. The logo you submit will be used for your masterclass board.

Step 3 : Once you have confirmed your masterclass time, you will be sent an email with a form to submit the title, synopsis and host details for your masterclass by the deadline of October 4.

Step 4 : Assign tickets to your team and your masterclass host so they can create their profiles.

Step 5 : Masterclasses will be released a few weeks out from the event. The Partner Success Team will confirm your room number. Check out the "How to promote your masterclass" section below.

Step 6 : Complete your masterclass preferences form for a smooth experience on site.

Masterclass title and synopsis guidelines

The synopsis of your masterclass is your elevator pitch. It’s your chance to grab the audience’s attention prior to the session. Whether you’re solving a problem or discussing the latest trends, make sure the synopsis is short (200 characters or fewer) and engaging, and that it addresses the topic.

To ensure a higher attendance rate for your masterclass, try to avoid creating a very niche topic, such as a session around a particular product that is being sold by your company. Higher performing topics can be broad and appealing to all attendeess. We recommend that you avoid sales pitches at all costs.

Points to note:

Keep your target audience in mind. Don’t include too much detail, and remember: less is more.
To maximise your masterclass’s exposure in the lead up to the event, please submit your title, synopsis and host details on the form provided by the deadline of October 4.
All content is subject to approval.

Please advise your masterclass host to complete their app profile as far in advance of the event as possible, as this will feature in the schedule.

Previous masterclass topics

In the blink of an eye: AI and computer vision [Hosted by Airbus]
Unlock the Potential of Your Digital Campaigns with Out-Of-Home Advertising [Hosted by Displayce]
The promises of blockchain and Web3 explained [Hosted by Algorand Foundation]
Integrating AI into your everyday tech stack [Hosted by Builder.ai]
The power of content and creators [Hosted by Snapchat]
Empowering tomorrow: Women shaping the future of technology [Hosted by QNB Group]

Curating an incredible masterclass

When running a 45-minute masterclass, the recommended structure is 30 minutes of content followed by 15 minutes of Q&A with the audience. It is of course at your discretion how you would like to structure your time, but please note that a Q&A element must be included within your 45 minutes. Use your time wisely!
Avoid sales pitches at all costs. Attendees don’t like them, and they don’t work.
Masterclasses are an opportunity to position yourself as a thought-leader, so presenting curated, engaging, high-quality, topical content is a must. Share your experience, insights and know-how in areas such as leadership, strategy, policy, entrepreneurship and/or development.
We recommend having a maximum of between 1-4 hosts.
Please ensure your host has been assigned a ticket so they feature on the schedule.

How to promote your masterclass

Masterclasses will launch several weeks out from the event and will feature on the official schedule on the Web Summit app and website.
We will be promoting the masterclasses to our attendees ahead of the event, sharing with them a link to pin the masterclass sessions to their schedule.
We recommend that you share the masterclass title, host, synopsis and link with your own network ahead of the event, to ensure that they can add the session to their personal schedule.
Please ensure your host completes their profile on our app. Once assigned, they’ll appear on our masterclass schedule on both the website and our mobile app.

On the day of your masterclass

You will have access to your masterclass room 15 minutes before your allocated time slot i.e. if your masterclass is at 1:00pm, you will have access to the room from 12:45pm.
You will meet a member of the partner success team and AV support to get set up for your masterclass at the designated meeting point.
If you wish to collect the details of everyone who attends your masterclass, it is recommended that at least two of your team members use their Web Summit app to scan attendee’s QR codes as they enter the masterclass room.

Don't forget to bring your own laptop, adapters, chargers and USB's if required.

Lead generation

There are two ways of generating leads at the door of your masterclass. Scanning attendee’s lanyards at the door, or directing attendee’s to connect with your partner profile via your A1 QR code board.

Company scanning mode

You will great and scan attendee’s at the door and scan their lanyards using company scanning mode
The source of the lead will appear under the name of your team member who scanned the attendee
Please note: The attendee must accept your connection before they convert to a lead. This will appear as the time the scan was accepted

QR code

Each masterclass logo board will have a QR code
By scanning this QR code the attendee will connected directly to your company profile (once they accept the T’c & C’s)
You can encourage attendees to scan the QR code at the top of the queue - or using your logo board at the door.

More information on lead scanning

Further information on masterclasses

FAQ's

What is the masterclass room setup, and can I change it?

As standard, masterclasses are theatre style layout, with AV and furniture supplied. You cannot change the room layout due to the time required for this and also as it decreases the capacity of the room.

Can I film my masterclass ?

Filming is restricted to handheld devices. The use of tripods and other intrusive equipment is prohibited. More information on our camera guidelines can be found here.

Can I add a host, or change the host, on a masterclass session?

Please contact your Partner Success Manager with the details of the change. They will be able to advise you on the best course of action.

Do you provide the laptop and all cables for the presentation?

A HDMI cable will be provided. Please bring your own laptop. Details of what is included in your masterclass can be found above.

Do I need to submit the masterclass presentation in advance?

Only the title and synopsis of your masterclass will need to be submitted in advance. The deadline for this is October 13th.

When can we access the masterclass room to view and set up?

You will have access to your masterclass room 15 minutes before your allocated time slot.

Can I bring my own branding and swag into the room? Can I give gifts to attendees?

Yes, but we ask that you bring no single-use plastic. At Web Summit, we are committed to following the UN sustainable development goals. You can see examples of sustainable branding and swag here.

What are the main content themes at Web Summit?

The main content themes for Web Summit can be found here.

How are the masterclasses promoted?

A dedicated landing page is created on the Web Summit website. This features the partner logos and masterclass content open to all attendees. In addition, masterclasses are promoted in newsletters sent to all attendees.

What is included as part of your masterclass?

Sole use of masterclass room for 45 minutes
Masterclass rooms are arranged in theatre style seating
1 Smart screen and stand
A single internet-enabled network (ethernet) cable
HDMI cable (5m)*
4 x handheld microphones
1 x PA system
1 x trestle table
1 x lectern
One multi-board plug socket
Drinking water
Logo on the masterclass web page
Masterclass feature in the app schedule

*Please bring any cables you may require beyond a HDMI (eg thunderbolt, etc.)

Presentation guidelines

Ensure presentations are in 16:9 widescreen format.
Ensure any audio and/or video embedded in your presentation is in .mov format and set to autoplay.
The presentation must operate offline. We endeavour to provide a sufficient wifi service, but we cannot guarantee that it will be available at all times.

If you are presenting slides during your masterclass session and wish to share these with the attendees post-event, please discuss this with your partner success manager. You could include a QR code at the end of your presentation, which attendee’s can scan to access the presentation after the masterclass.

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