Assessment 2

Task and Overview:

Assessment 2 is a continuation of assessment 1 where we have to plan our brand's marketing and communications strategy with a sustainable brand expansion strategy for the following three years based on the Case Studies mentioned in Assignment 1. However, I only have a limited communication budget of RM300,000 as a new or reviving brand. Continue with my distinctive interpretation of Assignment 1 by offering the following suggestions for the growth of my brand.

We are required to create a 2000 words report (Part A) and a poster to potray our ideas of the rebranding (Part B).

Tutor: Dr Qasim Nisar

Part A

Part B

Presentation Video