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Impact of Brand Campaigning: Company Engagement in the Nonprofit Sector
Impact of Brand Campaigning: Company Engagement in the Nonprofit Sector
Mentor: Anna-Teresa Reiter, THUS Agency
Description: Austria’s social welfare system within the European Union and its effects on the relations between profit and nonprofit agencies will be examined. Participants learn about new marketing strategies in the profit as well as the nonprofit sector. The project seeks to find new ways making charity engagement more attractive to companies.
What are differences between US & Austrian charity organizations and fundraising
How important is social impact nowadays for brands?
What is the (future) potential of bringing for-profit and nonprofit organizations closer together?
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