The Business in Action course and program, jointly offered by the GIES College of Business at the University of Illinois at Urbana-Champaign, the Magelli Office of Experiental Learning, and the Institute for International Business at WU Wien (with participation from ENGAGE.EU partner universities) in collaboration with IiVP, constitutes a unique opportunity for students to engage in international group work on applied, real-world projects with Austrian clients. 

By emphasizing experiential, practice-oriented learning, the program fosters the development of essential competencies, including teamwork, analytical problem-solving, and intercultural communication. Structured weekly consultations with faculty and mentors provide sustained academic and professional guidance throughout the duration of the project. This model of experiential education not only enhances student learning outcomes and professional readiness but also generates valuable insights and potential solutions for partner companies addressing contemporary business challenges.