What is Medial Literacy, (Media Literacy Now, 2017)
Critical Media Studies
In recent years, critical media literacy has also been considered a significant topic for school learners. Puchner, Markowitz, & Hedley. (n.d.) cites that critical media literacy concentrate to disclose the power of hidden messages in the media and learning to withstand these messages (Alvermann and Hagood 2000; Share 2009).
Why Medial Literacy is important? (Borromeo, 2016
MLE scholars and CML scholars share some of the same pedagogical goals. Both groups believe media literacy instruction should:
1) Show how media messages are socially constructed;
2) Examine the tools and other methods used to construct the media
3) Understand how different audience groups view messages differently;
4) Reveal the values and ideologies embedded within the media;
5) Recognize that media develops particular messages for a reason (Hobbs & Jensen, 2009).