Petra Strebel, Amy Guijt and Lisa Vrijdag
Ever wanted to be judged? The Hot or Not, Mostly Not – installation lets you experience judgment at first glance.
This project is about the human tendency to judge. Humans judge each other constantly, from their appearance to their behavior. This installation re-enacts this ever-present experience. When trying to engage with this creature, it will gaze at you followed by audio feedback, leaving you to doubt yourself.
You sure about that?
Leiden University
Media Technology
Artificial Creatures
Creature by
Lisa, Petra & Amy
Judgement is omnipresent in our daily lives, online and offline. It’s a way to categorize and process information, for instance when we meet new people. Judging others comes from a place of insecurity and shame and opens the door to project these feelings onto someone else. Even when you are aware of your judgement towards others, it is hard to turn this tendency off. One has even less control on being on the receiving end of judgement, the only option is to walk away. This project aims to evoke the experience of being judged.
When encountering the creature, the participant is invited to interact by a sign on the ground displaying two footsteps (Image 4). By stepping into the spotlight, the creature is triggered to judge you, visibly and audibly. When the participant enters the dot, it triggers the creature’s behavior. It makes a random decision on how to judge you, based on the seven sins: gluttony, sloth, lust, pride, wrath, envy, and greed. The gaze and the sound are designed to resemble judgement to these sins, for instance a gagging sound for gluttony, and a sigh for sloth. The creature is built from items that reference to being observed: a tripod, a speaker as a head, and laser pointers mounted on top to resemble eyes (Image 3 and 5).
Image 3: The set-up for the project, with one of us testing.
Image 4: The pressure plate where the audience needed to stand on to active our project. You can also see the red lasers pointed at the feet.
Image 5: The creatures ''head'' made from a speaker, Servo motor and 2 laser pointers.
Image 6: The code for our project in Plugdata
In our design process, we wanted to create something that causes slight insecurity while still being humorous. The visitor interactions with our creatures confirmed our artistic intent was successful, as people responded with a telling mixture of unease and amusement. The humor comes from how the project sometimes reacts with obvious disgust or arrogance. In real life, judgments are rarely spoken out loud but show up in subtle, excluding behavior. Both disgust and shame result in avoidance and social withdrawal and are involved in the maintenance of social norms (Terrizzi et al., 2023). The feedback through sounds rather than words feels somewhat teenage-like, similar to private gossip. By exaggerating these implicit social dynamics and making them visible and tangible, our creature creates a space for reflection. Overall the audience seems to enjoy this experience. On many occasions, participants want to try again and again, to see if they could get the one out of seven positive reaction. Hence the title, Hot or Not, Mostly Not.
Left: video snippet of exhibition. Below: Sound samples based on gluttony, sloth, lust, pride, wrath, envy, and greed
References
Terrizzi, John A., Richard S. Pond, Trevor C. J. Shannon, Zachary K. Koopman, and Jessica C. Reich. 2023. “How Does Disgust Regulate Social Rejection? A Mini-Review.” Frontiers in psychology 14:1141100. https://doi.org/10.3389/fpsyg.2023.1141100.