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In the early stages of prototyping, you’ll want to test your initial concepts, with targeted customers, before spending too much time designing them. Usually you’d create simple low-fidelity prototypes to gauge how your customers feel about the concept and understand if the solution meets the customers desires and solve their problems.
In the early stages of prototyping, you’ll want to test your initial concepts, with targeted customers, before spending too much time designing them. Usually you’d create simple low-fidelity prototypes to gauge how your customers feel about the concept and understand if the solution meets the customers desires and solve their problems.
Step-by step guide
Choose your method and location
Concept testing sessions are normally completed as an one-to-one in-depth interview and can be done in a formal lab setting or remotely.
Recruit participants for the interview
Recruit participants based on your target customer group using the Customer Advocacy Group
Reach out to the interviewee with a clear purpose and duration of the session, and arrange a convenient time and place for the session
Plan, prepare and practice for the interview
Have your experiment design and hypotheses statements ready. Be clear about what you want to learn from the session.
Make sure you have a prototype developed and ready to test.
Prepare an interview guide with a list of questions. Ask open questions about concept - how you feel about this? How might this affect your efficiency?
Conduct the interview
During the interview, start with more general questions to get the participant comfortable and become more specific regarding the research questions.
Bring up the prototype, if it’s very rough you may need to explain some elements.
Ask open questions
Make sure to observe body language as well as what the person says.
Dig deeper into feedback the customer gives.
After the interview, thank the interviewee for their time and explain the next steps in this research.
Update your hypotheses statements
Sit down with your design team and share all the collected feedback. Use the Affinity Mapping tool to make sense of all the insights. Once you have all the synthesised high-level learnings, discuss how to apply them to your initiative. Do the hypotheses statements still hold true?
Conduct another round of testing or move on to high-fidelity prototyping
You may want to carry out more concept testing if the feedback was inconclusive or it might be time to develop one or two of the concepts into a high-fidelity version.
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