P I L O T
Features Prioritisation

1. Before starting, have a list of all the features that you want to prioritise ready

Before this exercise, list the features of your solution. The features are specific pieces of functionalities that offer a benefit to your customer. Use your prototypes and your Pilot plan to list the high-level features of your solution. Some examples of features could be: Product search, Create profile, Register account, Get automatic recommendations.

2. Categorise solution features using the Kano Model

Start the prioritisation with what your customers desire. Take each feature, one at a time, and consider what will be the customer satisfaction level generated by the presence or absence of that feature.

Each feature will be classified in one of the following categories:

• Must-have features: Features which are taken for granted when present and create dissatisfaction when absent.

• One-dimensional features: Features which provide satisfaction when present and create dissatisfaction when absent.

• Attractive features: Features which provide satisfaction to the customer when present but do not create dissatisfaction when absent.

• Unimportant features: Features which create neither satisfaction not dissatisfaction when present or absent.

3. Map the Business Value against the Effort/ Complexity of features categorised as must have, one-dimensional and attractive

Take the features in these categories and map each one against Business Value and Effort/Complexity.

• Business Value: How valuable is this to the business? How important is this feature to differentiate your solution? How important is it to deliver business value?

• Effort/ Complexity: How much effort will it take to make this happen? How hard or complex will it be? Is it functionally possible soon?

4. Define the Pilot features

Based on how you mapped your features in the matrix, it’s now time to define what are the features that are going to be implemented in the Pilot. You can hold a discussion with your team and let each member vote on features according to its value and effort needed. You will want to start from the must-have and one-dimensional features with low effort and high value and then move to the attractive features, always considering how to create the most value with less complexity, delivering the Pilot’s scope and addressing its goals.