Prototyping

A good way to understand if an idea resonates with your customers is to build a prototype and test it. They’re typically created to evaluate the accuracy of assumptions made by the designers in the design process. The ‘first draft’ solution can be tested and validated with customers – deciding whether to kill or continue to scale it.

Some of the key questions you should be thinking about are:

• Have you tested the prototype with customers?

• Have you proved/disproved your hypotheses?

• Did you consider all the options?

• Have you iterated your concepts after customer testing?