Exploration

This stage is about unearthing insight about your customer and discovering whether you’re solving the right problem. You’ll be refining the design challenge by building empathy and gaining a deeper understanding of the customer’s desires, wants and pains.

Some of the key questions you should be thinking about are:

• Who is your customer?

• What are their desires and issues?

• Is this the right problem to solve or is there something else we should focus on?