Initiation

This stage is about defining the design challenge you want to solve. You may start here with a clear objective or just an idea of what area needs improvement. You will broaden your scope from this initial point, trying to imagine what the initiative could be.

Some of the key questions you should be thinking about are:

• What is the design challenge you’re pursuing and why?

• Why do you believe this challenge is worth doing over other challenges?

• What group of customers are you targeting and why?

• Who are the key stakeholders related to this challenge and how do we best engage them?