W07: Design and Ideation

Welcome to TECH 120. This is a 3 credit hour course and meets for 2 hours and 50 minutes weekly. The syllabus describes the course:

Students in this course will engage in critical analysis of real-world problems and global challenges. They will demonstrate the ability to recognize opportunity and to take initiative in developing solutions applying the principles of human-centered design. Students will be able to communicate effectively and to work well on teams. Problems and solutions will be examined from societal, cultural, and ethical perspectives.

View the entire syllabus at: http://bit.ly/design-thinking-syllabus

View the course schedule at: http://bit.ly/design-thinking-course-schedule

Objectives

The objectives of this section are to learn:

interviews and observations
ideate solution designs
brainstorm potential solutions
evaluate solutions using a decision matrix

Design process review

In this section, we focus on the Point of View and Ideation phases of the Design Process (see image below)

Final Project Ideas

In class, each group shares their brainstorming and decision matrix from last week. To prepare, each team will take the first 30 minutes of class to prepare their presentation to the class. Each member of the group will participate in the presentation. Teams will share:

The four issues selected last week.
The results of their brainstorming from each session (describe all four).
Their decision matrix and results (final issue). Print matrix and use as a visual during presentation.
What the final decision means at this point in the ideation phase.

Interviews and observations

We discuss how interviews and observations can assist in the determination of a problem and influence solution generation. To simulate interviews at this phase of the process, we will brainstorm POV statements for the the solution identified.

Brainstorm:

Groups brainstorm the who, or user, on 3 x 5 sticky notes (5 minutes) | Afterward, categorize, reduce, and analyze (5 minutes).
Groups brainstorm the need, or actionable statement, on 3 x 5 sticky notes (5 minutes)| Afterward, categorize, reduce, and analyze (5 minutes).
Groups brainstorm the because, or design vision, on 3 x 5 sticky notes (5 minutes)| Afterward, categorize, reduce, and analyze (5 minutes).
After each brainstorming session, create five salient POV statements for the solution.
As a group, complete the W07: Group Problem and POVs Statement Worksheet and submit this in the course management system. The worksheet will require additional research so read the worksheet closely and discuss as a group how you will complete.

Brainstorm potential solutions

After the POVs are created, team members will individually brainstorm potential solutions for homework. Before next week (you have time to do this in class), watch the video below with Jason Tennenhouse. This is a required video for all TECH 120 students statewide. The video is 30 minutes, so plan accordingly. You will be required to use the techniques outlined in the video and in this document to complete this week's assignments.M07 - Jason Tennenhouse Video.mp4

M11 - Jason Tennenhouse Video.mp4

Ideate solution designs

After watching the video, INDIVIDUALLY, brainstorm solutions to the issue identified by the teams:

Select one of the brainstorming methods outlined by Jason.
Individually brainstorm a minimum of 30 solutions to the issue (text and/or sketches) and capture these on sticky notes.
Take a picture of your individual brainstorming.
Select the top five solutions and create one sketch per page in the class notebook that visually describes your solution.
Complete the W07 Ideation Worksheet (200 points) - see rubric and instructions in homework section

Evaluate solutions using a decision matrix

To select a solution from the five initial ideas, use a decision matrix. Review the slideshow below. The slideshow includes prompts in the form of animations. Read each prompt and don't advance to the next slide until instructed to do so. Next week you will use the W07: Decision Matrix Worksheet Template to review individual designs.

W06: Decision Matrix Process

Homework

See Course Schedule at: http://bit.ly/design-thinking-course-schedule.

Group - Problem & POVs statement worksheet (60 points)
- Problems Statement and sources (10 points)
- Completed form, grammar, and submission as PDF file (10 points)
- POV Statement 1 (8 points)
- POV Statement 2 (8 points)
- POV Statement 3 (8 points)
- POV Statement 4 (8 points)
- POV Statement 5 (8 points)
W07: Individual: Ideation Worksheet (200 points)
- Includes 5 sketches that represent student's best work and demonstrates improvement (100 points)
- Includes student's name (10 points)
- Includes a problem statement that is the same problem state for each member in the group (10 points)
- Includes individual brainstorming that includes at least 30 solutions on sticky notes and identifies the Tennenhouse method used (60 points)
- The worksheet is completed properly and has all {} sections removed (10 points)
- Submitted as a single PDF file (10 points)
W07: Individual: Decision Matrix Worksheet (100 points)
- Includes project title and name (10 points)
- Includes five correct constraints (20 points)
- Includes five correct criteria (20 points)
- Includes all evaluation numbers (25 points)
- Includes a total of all rows (10 points)
- Top solution row is highlighted (10 points)
- Submitted as a PDF file (5 points)

Be sure to review each rubric prior to submission.

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