Simplify IT by mastering complexity using ServiceNow's AI Platform. Keeping IT Simple - means managing the complexity of IT by adding value based on a clear understanding of how to implement and leverage the ServiceNow AI Platform starting with IT Service Management (ITSM), building out the Common Service Data Model, and Configuration Management Database (CMDB) as the single source of truth, adding IT Operations Management (ITOM) and from that point continue to leverage many of ServiceNow's capabilities.