You must have heard about the website promotion of the website. Even if you are unfamiliar with this wording, you know perfectly well that there are search engines (Yahoo, Google, and others), which give users lists of sites in response to the input query (eg "apartment for rent", "delivery of meals to the office" or "hotels near Moscow"). And some sites come out on top in the search engine, and some can be found only by scrolling through a few pages.
It is search engine promotion (or, as it is called, search engine optimization site) just serves to ensure that your site went to the best places, i.e. in the TOP. Speaking more scientifically, search engine optimization (search engine promotion, website promotion, SEO-Search Engine Optimization) - a set of measures to improve the position of the site in the results of search engines on pre-selected queries.
Why does your company need SEO optimization?
If in the recent past the Internet was used mainly to search for information, today the situation has changed dramatically and for that you must talk to the seo expert. The recent increase in the number of Internet users, new technologies (communication with the target audience through the site, payment system via the Internet, the ability to order on-line, etc.) and many other factors have turned the Internet into a powerful marketing tool and a place for sales at the same time. For example, the boom of online shops definitely shows that skillfully used Internet technology brings a stable income for website owners.
Internet promotion is effective FOR all companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year, today more than a third person use the Internet.
Why does a site need to be in the first place in search engines?
There are several reasons. First, the top places in search engines can be compared with the prestigious areas of the city.
Usually the first impression of the company the client receives before visiting the organization, knowing where it is located. The more prestigious the area, the more trust the client has, and accordingly, the greater the chance that he will choose you. The stereotype works: if the company is located in the heart of the city, then this company thrives. Similarly, this stereotype works in SEO promotion. Sites that are in the Top – it is usually the most respected sites and you better don’t forget to consult with the best seo professional.
Secondly, a good location attracts a much larger number of visitors. On the sites located in the first ten positions (TOP 10, i.e., the first page of the issue), will pay attention to more than 95 percent of users. If the search engine gives the company's website on the fourth page and on, then less than 2 percent of users have enough patience to scroll to this page.