How are you supposed to know if your SEO Services are doing a good job? After all, numbers only tell so much. For example, they may show that they have increased your traffic numbers, but if those numbers are from Chinese students, when you are trying to sell equity plans to US seniors, then those numbers are useless. Here are a few signs that your SEO service may be selling you empty promises.
They Are Focusing on Link Building
It is all about priorities. Getting links back to your website is useless these days, they have no effect on your search engine results.
But wait a minute, if that were true, then how come the top ranking websites have the most backlinks? In fact, the rule goes, “The top results on Google’s first SERP have 3.8 times more backlinks than those below them.”
This is a misunderstanding regarding cause and effect. It is like asking why the most famous person gets the most dates. The person gets dates because the person is famous. The person is not famous because of the number of dates that person gets.
The SEO company should be focusing on getting direct traffic from other websites. That is where backlinks are useful. The links themselves have no value, it is the trickles of traffic they send that matters.
They Treat On-Page and Off-Page SEO as Two Different Things
The point of off-page SEO is to draw the attention of target viewers, to scare away non-target viewers, and to manage expectations. The On-Page SEO is supposed to maintain the attention of target viewers and conform to expectations.
A crude example is off-page SEO that sets up people to think that the website they reach will contain hot nudes, when in-fact it is a website for cheap wallpaper removals (cheap strippers).
The SEO Services Are Vague About Their Methods
If you have ever dabbled in the industry, you will know that this one is by far the most infuriating on the planet. You seem to have a fairly good conversation with the SEO service provider, but every time you try to nail down exactly what they are going to do, they get vague and start talking about analytics and pushing the boundaries. What’s worse, is that the more you push them for answers, the more they act like they have answered them. By the end, you are grinding your teeth so hard that your gums are bleeding.
Nobody says every trade person needs to fully explain what they do. You don’t need to know the name of every nut that was unscrewed when your spark plugs were replaced in your car, but you do expect a certain level of detail for many types of service. You wouldn’t agree to having your gall bladder removed by a surgeon before first understanding why, what will happen, and how it will affect you.
They Push Analytic Numbers as Proof
This was hinted at in the introduction, but a common trick is to sell you an SEO package. Then, while the subscription is active, you receive traffic in fairly good numbers. As soon as you have paid, and the subscription is over, the traffic stops.
It is a workable scam because the subscription or SEO package seems to be doing its job. Whereas what is really happening is that the SEO company is paying click-mills for traffic to your website. You are getting spammed in a very sophisticated way, but not only does it fail to convert any customers, gain long-time viewers, or build your popularity, it actually hurts your search engine ranking because the search engines can tell when people are paying for traffic.
You Need Proven Experts
When it comes to SEO, things are no different to other marketplaces. If Mercedes builds a car and calls it safe, then you can believe them. When Donna down the street builds a car and calls it safe, you are right to be skeptical. Hire a SEO service that has a long history of successful performance. Hire SEO Expert and never pay for something you don’t get in full.