Did you know there are over 3.5 billion Google searches per day? Each of these searches is filled with information that marketers, search engine masters, and beginners can use to make informed decisions. But are you using your search data correctly? Here’s what the SEO Experts are saying!
Determine Where Your Growth is Coming From
Each month there are new trends, keywords, and consumer reports. In fact, about 15% of search terms are new each month. With the internet being so fast-paced, it’s crucial to understand where your growth is coming from. Understand your industry, market, and competition. If you’re a local specialty ice cream shop, you’re probably not competing with Ben & Jerry’s. Comparing yourself to a large company or similar brand makes little sense, as you’re in a completely different market.
Answer Complex Problems
Did you know nearly 70% of all e-commerce sessions start with a Google search? If you were running an e-commerce brand, would you use this data to inform your decisions? Of course! Analyzing and understanding your search data allows you to answer complex problems. An e-commerce brand will need to use search data and keywords to drive traffic. These companies can use their search data to see what’s working and what isn’t.
See The Whole Picture
Search data can give you more perspective on your customers and where they’re at in the buyer’s journey. If properly analyzed, you can determine where your customers are, how they’re using search engines, and what they’re searching for. All this information gives a better idea of how to reach your customer or potential customers. However, marketing can focus on the details; sometimes, it’s better to step back and gain perspective. As the saying goes, “Don’t miss the forest for the trees.”
Hire an SEO Expert Today
In addition to finding the right keywords and publishing valuable content, our SEO Expert Danny team will handle off-page SEO. This is important because it helps in building links. And links are vital to building authority. The more links your site gets from another relevant website, the better it is for your brand. Our SEO team will also handle local SEO. It’s vital because more and more people are using their mobile devices when searching for something. And half of those searches have local intent. Thus, if someone is looking for an addiction treatment center in Los Angeles, your center will appear if your site is optimized for local searches. To know more about how our SEO services can help your business, make sure to consult with our experts here: (855) 605-7361.