Yes, you read it right. Many businesses are shutting down while some organizations are reducing their marketing budget. But you can fight this effect of coronavirus by hiring the SEO services of SEO Expert Danny.
Okay, you may think that SEO is just a waste of your money now because people are not searching for a product. They are also not looking to sign up for some expensive services.
But SEO is not about acquiring customers that will buy your products or sign up for your services. Rather, SEO is also about making people aware of your brand. If people don’t know who you are, they will never buy from you even if the pandemic ends.
If your site appears on the second page or third page of SERP, your potential customers will never see your brand. They will never know you exist.
As you boost your SEO campaign now that your competition is lying low, you have a huge opportunity to rise to the top page of SERP. Of course, SEO results don’t happen overnight. That’s why you have to ramp up your effort today now that your competition is slowing down their efforts.
You must keep on doing what you are doing. Many of our clients here at SEO Expert Danny are boosting their marketing dollars through SEO because they know the effects are for the long-term. They understand that SEO doesn’t just impact your business today but it affects your overall business in the months or years to come.
Your customers are still searching for your products and services. If they can’t find you on the first page of the SERP because you shut down your SEO campaign, they will assume that your company is already out of business.
With SEO, your clients and customers will know that you are still operating, even though your operation is limited. Always keep in mind that your products and services might be the ones they are looking for. If you are not visible in search, they will never find you.
Stay Visible and Relevant
What our SEO services can do is to help your brand stay visible and relevant. As you boost your SEO effort today, you stay credible and visible in front of your customers and potential clients.
As always, you need to provide value to your customers. That is, your content must help them no matter what your industry you are in. You should know that you care about their safety. You are telling them that your brand stays alive and fulfilling your promise.
But what kind of content you must provide if you are not in the healthcare industry? Or your business doesn’t sell essential products?
For instance, if your company sells a posture corrector, you can create video content on how to wash or disinfect it. If you are teaching piano lessons, you may teach your students how to clean their pianos after every practice. Then, you may offer them online piano lessons.
You need to publish more content on your site to ensure that search engines will not tank your ranking. If you are in the healthcare industry, you might find it difficult to rank because of the huge competition.
But it is time for you to boost your credibility. Write more positive content and verified posts. If you need to talk about coronavirus, you need to state the facts. If you have to discuss home remedies, you must include scientific data that can back your claims.
No matter how competitive your industry is, you need to be creative. You may do some content auditing as well. Try deleting posts with thin content. Search engines prefer content with enough information.
Use Local SEO
Because people are on quarantine and they are staying at home, most of them are looking for nearby restaurants that can deliver to their areas.
If your restaurant offers home delivery, make sure to create content that talks about this type of service. You must include this service to your site or social media pages.
Engage with New Audience
The search behavior of Internet users is changing. Check your Analytics and you will find some key terms that you never anticipated.
Use them to your advantage. Create new content about those terms to reach your new community.
As you are ramping your SEO effort, you are preparing your business for a rebound. Keep in mind that this pandemic is not permanent. Soon, scientists will find a cure for this disease. And we will all go back to the pre-coronavirus state.
Of course, there will be changes. However, because you are fully prepared, you can easily sail through.
Talk to our marketing SEO experts and inquire about our professional SEO services to help you analyze your marketing strategy. We also offer online courses on how to do SEO on your own. Please call us today (213) 322-0770.