Every digital marketer knows the importance of SEO. And if you’re having a bit of trouble with it, that’s where Danny Star Marketing Guru comes in. Now, of course, it also pays to have some base knowledge about the subject matter. And to help you out, we’ll provide you with some tips and techniques that would work well for the 2022 trends of digital marketing.
Important SEO Techniques For 2022
Without further adieu, here are the important SEO techniques worth keeping in mind.
Keep the fluff out of your content
Back in the day, there was a very little issue with adding too many flowery words to your written content. This was just a few years ago when Google wasn’t as smart and mindful of what was on the text. But that technology has since evolved immensely. Google, for one, is no longer recognizing fluff in title tags. And if your content is written poorly and incoherently, your ranking can be hurt, big time. The development and progression of digital tools indeed have their upsides and downsides. In this case, it compels each writer to create content that’s not only valuable but is one that also makes sense.
Remember the EAT principle
Now, let’s talk about building your online reputation through Google. For this one, we’ll focus on the EAT principle, or what stands for Expertise, Authority, and Trustworthiness. These keywords, as you can see, are self-explanatory, yet many content creators still forget about them. In a nutshell, the message here is that especially if you’re in a competitive industry like health or food, you’d want to stand out by making yourself an authoritative figure within your niche. How do you do that? By creating content that is trustworthy. If you’re a subject matter expert, be sure you’re a credible source of information. But apart from the content you create, it also helps to get yourself mentioned in public forums and other authoritative websites. Customer testimonials, reviews, and other forms of social proof can also help boost your online presence.
Keep your content fresh
No matter if you’re creating evergreen content, there will come a time when it will be outdated. Eventually, you’ll need to update the information to keep up with the current times. And in most cases, you’ll notice broken links because certain pages or websites you’ve previously used as sources could either be broken or be no longer there. When you do your content updating process, one way to make your life easier is by doing a link audit. Apart from improving user experience and keeping your content updated, it also prevents you from being penalized by Google for having too many broken links. Also, remember to keep your internal links up to date, as well. Doing this will remind Google of how your pages are related to each other, which means your pages will be indexed much quicker. Ultimately, this helps your posts rank higher in search engines.
Make the user experience a priority
Just like the saying “the customer is always right,” user experience should also be a top priority for SEO. Nowadays, it’s important to have a mobile-responsive design, as well as a page that navigates smoothly. And do your pages take some time to load? Perhaps you should revisit your page speed settings. Most importantly, keep your content quality high. Make sure your information will add value to the reader’s life.
Let Danny Star Marketing Guru Help You With Your SEO Needs
Whether you need web design work, social media management, or SEO work in general, Danny Star is your man. We also offer affiliate marketing services and online reputation management, just to name a few. For more information, you can call us at (855) 605-7361.