Not all types of content will rank well. But ranking will also depend on who your audience is. For instance, you might have a lot of videos on your site. But the page with those videos is still not sitting on top of the SERP. When you talk to an SEO expert, you will realize that videos are not ideal for your audience. So how can you determine which type of content to use?
SEO Expert on the Popular Types of Content
As mentioned, not all content is interesting to your audience. Perhaps, your website is about plastic surgery. You might have a lot of articles that talk about your services. But are they ranking well? If they are not, you might consider adding other forms of content.
Video
It is a popular form of content. Consumers find product videos to be helpful. They are likely to purchase your product after watching your video. But you can’t just post a video. Make sure that it is highly engaging to further drive traffic to your site. For instance, you can put a video that shows a behind-the-scenes look at your office. A one-on-one interview is also popular. However, make sure to interview people in your industry who can talk cohesively about a certain topic.
List Articles
They are still popular and they are not going anywhere. One reason for their popularity is that they are easy to read. You can also scan them. When you do it right, they are highly shareable. The most challenging part here is to write a topic that will pique the interest of your audience. You can’t just throw in a list without giving it much thought. If you are not a copywriter, you can ask for the help of an SEO agency. SEO Expert Danny, for instance, has a team of copywriters who can write your list articles that will surely improve the ranking of your page.
Infographics
They remain popular content. The reason for this is that they provide a great deal of information more visually. They are engaging and easy to digest. Infographics are also shared three times more often than other types of content. To guarantee that your infographics are shared, the information must be easy to read. You should break content into a section. And make sure to come up with a descriptive title. Use only clear fonts. Otherwise, your audience will have a hard time reading the information.
How-to Guides
Instructional content is similar to a long-form blog post. But it goes into great depth. The nature of your tutorial will depend on your industry and the type of audience you have and try to reach. When creating this type of content, you need to be clear in telling your readers how to complete a task.
How to Make Content That’s Engaging?
If it is challenging for you to create content that’s engaging and compelling, contact our SEO expert today. Our agency has a team of copywriters who will provide content that can help your site’s ranking. Give us a call here: (855) 605-7361.